What do you get when you mix scheduling, stories, auto posting, and Instagram? You get Sked Social. But things haven’t always been this way…

This episode’s guest, Hugh Stephens, created Sked Social as an all-in-one tool for Instagram back in 2013. Remember your feedback then? It has evolved from hipster filters and casual posts to algorithm-driven feeds and AI-generated content. Now, it’s a battle for creativity and a battle against the algorithm AND sameness. How should you stand out? When’s the best time to post? Who even dictates this? 

And, what does brand voice have to do with community? Community happens with connection, and connection happens when brands have authentic interactions. Real, meaningful engagement doesn’t happen on the feed—it happens in the DMs and stories. 

Plus, Hugh has his spiciest take: not everyone should be in marketing.

If you’re a marketer who wants to learn more about connecting with your audience beyond Instagram’s main feed, this is the episode for you. 

Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at⁠ ⁠Skedsocial.com

Follow Hugh:

LinkedIn: https://www.linkedin.com/in/hughstephensau/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com