With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of the task the AI software is supposed to accomplish, is embedded in the input. 

Those who know how to speak with the software, to prompt the most effective outputs, become extremely valuable. Very quickly this is changing how young people prepare for a career in PR, with many including data science now in their studies.

Aaron Kwittken saw this coming. He built a new PR platform that leverages natural language processing and machine learning to help brands more effectively target and pitch journalists around the world. It’s an idea that makes perfect sense now, but it was a tougher sell to investors when it first started.

Guest: Aaron Kwittken, founder and CEO Prophet and Stagwell Marketing Cloud’s Comms Tech Unit
Web page https://www.prprophet.ai/
Aaron’s personal weg page https://aaronkwittken.com/ 
Email [email protected]

 
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