The FAM Podcast with Mark Kinsley

By The FAM Podcast

Sleep industry secrets revealed!

On The FAM podcast, host Mark Kinsley interviews innovators, entrepreneurs, and thought leaders shaping the future of the sleep industry.... more

· Business

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FAQs about The FAM Podcast with Mark Kinsley:

How many episodes does The FAM Podcast with Mark Kinsley have?

The podcast currently has 313 episodes available.

The FAM Podcast with Mark Kinsley episodes:

August 07, 2023 Mattress Maven Michael Magnuson Breaks Down the State of Retail
The mattress industry is undergoing massive disruption—is your store prepared?
Michael Magnuson, founder and CEO of GoodBed.com, has his finger on the pulse of the mattress retail industry. With over 20 years of experience researching beds and helping consumers find the right mattress, Magnuson has invaluable insights for retailers navigating today's challenges.
In this episode of the Sleep Summit Show, Magnuson breaks down the key threats facing retailers right now, from shrinking store traffic to fake online reviews. But it’s not all doom and gloom. Magnuson outlines several opportunities for brick-and-mortar stores to fight back, including improving website optimization, sales team training, and harnessing the power of authentic customer reviews.
The three big takeaways from this episode:
1. Stores must optimize their website not just for e-commerce sales but for driving overall business. This means having calls to action that get people into physical stores to try products.
2. Properly training sales staff on what real customer reviews say about products can greatly boost consumer confidence and drive conversions.
3. Sharing authentic customer reviews across stores is the only way for smaller retailers to gain critical mass of reviews per product to compete with fake review sites.
The mattress retail landscape is treacherous but far from hopeless. Heed Magnuson’s insights to steer your store towards smoother seas.
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1h 7min
July 31, 2023 The Power of "Bringing the Funk:" Scott Vaughn on Motivation and Mindset
When times get tough, retailer Scott Vaughn focuses on bringing the funk - rallying his team with passion and energy to inspire customers.
In this episode of the Sleep Summit Show, the owner of Happy Z's mattress stores shared his approach to maintaining optimism and planning for future success. His strategy includes:
1) Simplify the Shopping Experience
2) Lead with Purpose
3) Gather Inspiration
4) Helpful tips for "coaching" your tam
5) Sleep = Life
For mattress retailers feeling overwhelmed, Vaughn provides an upbeat playbook to simplify, find purpose, learn from the best, develop team culture, and educate consumers. By planning and preparing now, you can bring the funk when times improve.
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49min
July 24, 2023 How Top Podcaster Michael Unbroken Overcame Childhood Trauma and Mastered the Art of Sleeping Well
Money can't buy you happiness.
Just ask Michael Unbroken, podcaster and today's guest alongside Mark Kinsley in this episode of the Sleep Summit Show.
In this episode, Michael discusses his unstable upbringing, including abuse, neglect, poverty, and being bounced between 30 homes by age 12. Determined not to be another statistic, Michael overcame the odds and landed a corporate job making almost seven figures by the time he was 26.
Yet, money didn't bring the happiness or stability he assumed it would. Picking himself back up, Michael provides a unique perspective and practical tips on overall wellness and how sleep plays a vital role.
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30min
July 17, 2023 Death's Door to Death Zone: How Cancer Climber Sean Swarner Tackled the 7 Summits with One Lung
In a world where overcoming adversity often seems insurmountable, there are individuals who serve as beacons of hope and inspiration. Sean Swarner, a name synonymous with resilience and determination, stands tall among them.
In today's episode, Kinsley interviews the adventurer, author and speaker, Sean Swarner to discuss his adventures up to Mount Everest (with one lung), his two-time diagnoses with cancer, his training regimine, and how all of that affects his overall sleep and sleep wellness.
Join the adventure and learn how Sean has become an inspiration to individuals from all walks of life. His unwavering belief in the power of the human spirit and his unyielding determination to achieve the seemingly impossible serves as a testament to what can be accomplished with the right mindset and perseverance.
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51min
July 10, 2023 Wrong Turn: The Cautionary Tale of a Mattress Brand's Misguided Investments in (Amazing) Innovation
Paul Longman is an industry veteran who is no stranger to changing the status quo and doing things that have never been done.
On today's episode, Paul Longman, the former Leggett & Platt Managing Director turned Founder and CEO of iSense and Advanced Sleep Technologies, joins Mark Kinsley to discuss these latest endeavours, including how to launch a new product, innovative technology and live abroad.
Plus, they discuss the Sleep Summit quiz question of: What percentage of mattresses sold in the US are adjustable firmness?
Catch the answer to this question, learn the strangest place Paul has ever slept, and how to build value in something new that's never been done before .
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43min
July 03, 2023This is About Healing & Hope, Not Comfort with Greg Law
Happy 4th of July from Greg Law, owner of Sweet Dreams Mattress and Furniture!
In this episode, Law pulls out all the patriotic stops from his attire to his excitement about the upcoming Field of Flags event in Lake Norman, North Carolina where they aim to determine the most patriotic city in America.
Together, he and Kinsley recall memories from Dream Camp 2022, they both commit to a patriotic mountain biking challenge, and call out fellow dream campers in a patriotic competition.
The two also discuss Law's business and its approach to customer analysis and customer service. Specifically noting:
Sweet Dreams Mattress and Furniture prioritizes understanding customers' needs and preferences through thoughtful questioning and active listening.

They seek to establish a genuine connection with customers by mirroring back their concerns and desires.

Suitable mattress options are introduced only after customers feel understood, with a focus on the "game changer" of adjustable bases for enhanced comfort and healing.

The conversation emphasizes the healing aspect of quality sleep and the role it plays in the body's restoration.
Don't miss this episode!
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36min
June 26, 2023 Dr. Lemke's #1 Sleep Strategy and Why Naps Are Like Cupcakes
Dr. Kimberly Lemke, founder of Drift Sleep is a renowned sleep expert dedicated to addressing sleep issues and providing education for better sleep.
On today's show, Dr. Lemke joins Mark Kinsley and explains the motivation behind the Drift Sleep course and emphasizes the importance of optimizing sleep through daily routines and bedtime rituals.
Dr. Lemke discusses:
1) Significance of structuring one's day to maximize sleep quality, emphasizing the role of sunlight and sensory stimulation in promoting sleep chemicals.
2) Addresses common mistakes in daily routines and offers advice on managing fatigue and establishing effective bedtime rituals.
3) Provides individuals valuable knowledge and practical tools to achieve restorative sleep, and how to help improve an individual's overall well-being and how to help them wake up refreshed each morning.
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36min
June 19, 2023 How Nanobionics is Transforming the Sleep Game for Pro Athletes and Regular People
Discover the remarkable benefits of maintaining consistent bedtime routines for achieving optimal sleep and enhancing overall performance.
In this episode, Mark Kinsley and George Psipsikas, Founder and CEO of Nanobionics, shed light on the importance of regular sleep patterns, the release of human growth hormone (HGH), the challenges of disrupted schedules, and the impact of sleep on recovery and performance. Listen in and explore the secrets to unlocking a restful night's sleep and maximizing your potential.
Unveiling the Science Behind Consistent Bedtime Routines:
Understanding the significance of regular sleep patterns is crucial in optimizing your sleep quality. By establishing a consistent bedtime, your body adapts to a rhythm, triggering the release of human growth hormone (HGH) during the initial sleep cycle. This hormone is vital for recovery and rejuvenation, making it essential for athletes, astronauts, and everyday individuals seeking enhanced performance.
The Pitfalls of Disrupted Schedules:
Shift worker syndrome, a common problem in sleep science, arises when individuals operate outside their natural circadian rhythm. This condition particularly affects those with irregular or rotating work shifts, hindering the establishment of a stable sleep routine. The adverse consequences of disrupted schedules emphasize the importance of adhering to a consistent bedtime for optimal sleep and overall well-being. Other topics they discuss:
The Power of a Regular Bedtime for Sleep and Performance:
Experts agree that a consistent bedtime is one of the most impactful ways to improve sleep, recovery, and performance. Irrespective of whether you're an athlete, a professional, or an everyday person, maintaining a predictable sleep routine allows your body to harness the true power of sleep. Pairing this routine with innovative sleep technologies, such as Nanobionics, can further enhance the sleep experience.
Unraveling Sleep Study Insights:
A fascinating sleep study involving participants spending extended periods in a semi-dark room revealed intriguing findings. Most participants required additional sleep time to catch up on their sleep debt, demonstrating a widespread prevalence of sleep deprivation. These findings serve as a wake-up call for individuals who consistently fall short of meeting their biological sleep needs (psst: It's also our sleep summit quiz question!).
Personal Sleep Patterns and Variations:
Sleep requirements differ among individuals. While some may need around eight hours of sleep, others, like George Psipsikas' wife, can sleep for extended periods without external disturbances. Humans seem to be the only species that intentionally delay sleep, a fact worth pondering. Recognizing and respecting our unique sleep needs is essential for achieving optimal rest and well-being.
Unlocking the potential of a restful night's sleep is within your reach. By establishing a consistent bedtime routine, you can tap into the rejuvenating power of sleep, optimize recovery, and enhance your overall performance. Whether you're an athlete, a shift worker, or a dedicated professional, prioritizing your sleep health is key to unlocking your full potential. Embrace the science-backed wisdom and embark on a journey towards a better night's sleep and a more fulfilling life. Remember, your bedtime routine holds the key to unlocking your true potential.
To explore innovative sleep technologies and discover how Nanobionics can revolutionize your sleep experience, visit George Psipsikas' website at nanobionic-group.com. Invest in your sleep health and unlock a world of possibilities. Sweet dreams await!
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36min
June 12, 2023 Succession: Kyle Deets on Buying the Family Business and Separating Yourself from Competition
Kyle Deets, a third-generation furniture and mattress retailer from Nebraska, is in the process of purchasing his family's business, and he carries with him a rich history of their journey.
On today's episode, Kyle recaps being descendants of German immigrants and how the Deets family established and nurtured their furniture store, building a strong connection with the community over the years. Kyle emphasizes the importance of a smooth generational transition, ensuring that the business's legacy is passed on effectively.
What distinguishes Kyle and his family from the competition is their willingness to embrace non-traditional selling experiences. By going beyond the ordinary, they foster personal connections and establish themselves as the go-to retailer in their community. Their involvement in local events and initiatives further strengthens their ties with customers.
This episode also highlights the significance of paying attention to the little things in business. Whether it's picking up a piece of trash or ensuring a showroom-ready environment, these details create a sense of confidence for customers. Such attention to detail leads to repeat business and builds a loyal customer base. In the world of furniture and mattresses, Deets Furniture stands as a testament to the power of personal connections, community involvement, and the understanding that the little things truly make a big difference.
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34min
June 05, 2023 Avoiding Pitfalls in Business Reinvention: Lessons from Mattress Firm franchise CEO James Perez
Many in our industry know the vital role that sleep plays in our overall well-being, but do our consumers?
James Perez, current CEO of over a dozen Mattress Firm Franchise stores, joins Mark Kinsley on today’s episode to discuss his remarkable journey that reshaped his perspective on achieving a restful night's sleep.
In this episode, Perez sets out to enlighten individuals about the other crucial factors that contribute to a transformative sleep experience (hint: mattresses only account for 20% of sleep wellness). From pillows to textiles and wellness practices, he understands that the key to unlocking optimal sleep lies in addressing each of these elements comprehensively.
Citing back to the inaugural Dream Camp 2022 held in Bentonville, Arkansas, Perez emphasized the pressing need for the mattress industry to establish trust and credibility in their mission to help people improve their sleep. Drawing from his own personal journey, he also shared the profound impact that prioritizing sleep and health had on transforming the culture within his own company.
Perez's story serves as a powerful reminder that sleep encompasses far more than just a comfortable mattress. By delving into the lesser-known aspects of sleep, we can unlock the potential for a truly restorative and life-enhancing slumber.
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39min

FAQs about The FAM Podcast with Mark Kinsley:

How many episodes does The FAM Podcast with Mark Kinsley have?

The podcast currently has 313 episodes available.

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