What keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not even a lack of opportunity. It’s fear. Specifically, the fear of alienating existing clients if they shift their business upmarket.

Today, I’m sharing the story of Maxie "Measure Twice" Maloney, a talented tailor who had all the skills but none of the confidence to raise his prices—until a high-rolling tycoon showed him the real cost of playing small.

If you’ve ever hesitated to upgrade your business because you’re afraid of leaving your current clients behind, this episode is for you.

🔑 What You’ll Learn in This Episode:

✅ The hidden fear that keeps professionals stuck at the same price points

✅ How Maxie’s reluctance to go upmarket nearly cost him everything

✅ The moment he realized playing small was a losing game

✅ Why your ideal clients aren’t worried about price—they’re looking for value

Here's some additional food for thought

You ever wonder why some people always seem to get the high-end clients?

It’s not because they’re better than you.

It’s because people trust them instantly.

That’s influence. And without it, you’re stuck trying to “prove yourself” to every client who walks through the door. You’re negotiating, explaining, justifying… instead of just being the obvious choice.

Here’s the fix: learn how to build influence.

When you do, the whole game changes. Clients will trust you faster, say yes easier, and pay more—without hesitation.

Here’s how to make it happen:

👉 Build Influence That Attracts Wealthy Clients

Mark

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