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Rosco Graves, founder and CEO of Polaxis, shares his journey from corporate finance to entrepreneurship and explains how fractional CFO services can transform small business operations and profitability.

• Building trust with clients starts with understanding their unique needs and personalities
• The value of storytelling in financial services—translating numbers into meaningful narratives
• Why "you don't know what you don't know" can be the biggest threat to your business
• How fractional CFO services provide Fortune 500 financial expertise to small and medium businesses
• The importance of having finance professionals involved in business decisions before problems arise
• Common financial blind spots that cost business owners thousands
• The transition from corporate mindset to entrepreneurial thinking requires deliberate reprogramming
• Starting with a $50 client and growing to serve businesses across multiple industries and states
• The power of combining technical expertise with strong communication skills
• Financial professionals who can tell you things you need to hear, not just what you want to hear
• The realistic risks of entrepreneurship versus corporate employment

Check out Polaxis and connect with Rosco at polaxis.co or email [email protected] to learn how his team can help your business make better financial decisions and achieve greater profitability.

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.