
Sign up to save your podcasts
Or


Panini have been making World Cup sticker albums since 1970, but in 2011 they decided to make the first one for the women's tournament being held in Germany. Only available in the host country, they sold more than 4.5 million packets of stickers in two weeks. They had to print a million more stickers to keep up with demand. Roxanne König from Panini in Germany speaks to Uma Doraiswamy about how the album was created and its popularity.
(Photo: Panini stickers for the FIFA Women's World Cup Germany 2011. Credit: Getty Images)
By BBC World Service4.7
1818 ratings
Panini have been making World Cup sticker albums since 1970, but in 2011 they decided to make the first one for the women's tournament being held in Germany. Only available in the host country, they sold more than 4.5 million packets of stickers in two weeks. They had to print a million more stickers to keep up with demand. Roxanne König from Panini in Germany speaks to Uma Doraiswamy about how the album was created and its popularity.
(Photo: Panini stickers for the FIFA Women's World Cup Germany 2011. Credit: Getty Images)

7,794 Listeners

379 Listeners

893 Listeners

1,072 Listeners

5,472 Listeners

1,820 Listeners

968 Listeners

590 Listeners

1,816 Listeners

1,042 Listeners

2,112 Listeners

2,061 Listeners

481 Listeners

600 Listeners

109 Listeners

46 Listeners

714 Listeners

738 Listeners

851 Listeners

3,217 Listeners

761 Listeners

1,606 Listeners

265 Listeners

27 Listeners