The Floral CEO

In this week’s episode of The Floral Hustle, we’re diving into the critical importance of mindset for building a six-figure floral business. Whether you're just starting out or aiming to scale your floral business to $100K, mindset is a key factor in making it happen. Join me, Jen, as I share personal stories about overcoming scarcity thinking, the lessons I learned growing up, and how I reprogrammed my mindset to attract high-value clients. Plus, don’t miss the details about my upcoming 100K Challenge, happening October 21-25, where we’ll walk through the exact roadmap to scale your floral business.

Key Takeaways:

1. Mindset Matters: How transforming your thoughts from scarcity to abundance can shift your business into six-figure success.
2. Attracting High-Value Clients: Tips on positioning your floral business to attract clients who understand your worth.
3. Goal Setting for Florists: Learn how actionable, bite-sized goals can move your business forward.
4. Delegation & Scaling: Why learning to delegate is essential for growing a sustainable floral business.
5. The Power of Resilience: Staying calm and adaptable in challenging situations can make all the difference in your success.

Sign Up for the 100K Challenge: Ready to scale your floral business? Sign up for my free 5-day 100K Challenge, happening October 21-25. Visit http://thefloralhustle.com/100k to join!

Subscribe & Leave a Review: If you enjoyed this episode, please take a moment to subscribe and leave a review! Your feedback helps us reach more floral designers looking to grow their business.

Connect with Jen:

• Instagram: @‌thefloralhustle
• Facebook: The Floral Hustle Community
• Website: thefloralhustle.com

Welcome back to The Floral Hustle Podcast, flower friends! In today’s minisode, I’m breaking down one of the most stressful parts of running a floral business: handling client inquiries. If you've ever struggled with knowing how to respond to inquiries or felt overwhelmed by clients with unrealistic budgets, this episode is for you!

I’ll walk you through my simple, step-by-step process for managing wedding inquiries, offering pricing transparency, and setting clear expectations with your clients. From the first email response to building out a customized floral proposal, these tips will help you turn inquiries into bookings more efficiently and with less stress.

Key Topics Discussed:

• How to structure your initial inquiry response
• The importance of providing a brochure with pricing guidance
• Asking the right questions to understand the client's floral vision and budget
• How to educate clients on realistic wedding flower costs
• The power of offering a-la-carte floral options for smaller budgets
• Setting clear expectations on floral availability and budget alignment
• How to follow up after sending proposals without feeling pushy

By the end of this episode, you’ll have a clear roadmap for managing wedding inquiries like a pro while ensuring your clients feel informed and empowered to work with you.

In this episode of The Floral Hustle, Jeni Becht shares five actionable steps florists can take to book a wedding this week. From following up on past estimates to launching an a la carte flowers program, these strategies will help you attract more wedding clients and increase your bookings quickly. Whether you're a seasoned florist or just starting your floral business, this episode offers tips to take action and grow your floral business with ease.

Key Takeaways:

• Consistency is key: Jeni emphasizes the importance of showing up consistently in your floral business to drive growth and book more weddings.
• Follow up on past estimates: If you’ve put time into a consultation or estimate, don’t let it go to waste. Follow up with clients to stay top of mind and show your interest.
• Announce your availability: Create simple social media graphics to let your audience know you have availability for 2023 or 2024 weddings. Add a link to your inquiry form for easy bookings.
• Offer a special deal: Create an enticing offer like a free toss bouquet or $100 off to encourage potential clients to take action and book their wedding with you.
• Launch an a la carte flowers program: Offering streamlined, customizable packages can set you apart from competitors and attract more budget-conscious clients.
• Reach out to planners: Building relationships with wedding planners can lead to instant connections with couples actively seeking floral services.

Actionable Steps for Florists:

1. Follow Up on Past Estimates: Don’t let leads go cold. Reach out to potential clients and remind them you’re excited about their wedding.
2. Update Social Media with Availability: Use Canva to create graphics that share your availability and how clients can work with you.
3. Run a Limited-Time Offer: Encourage clients to take action by offering an incentive like a discount or free add-on.
4. Create an A La Carte Package: Offer simplified wedding flower options with clear pricing to make it easy for clients to book.
5. Connect with Wedding Planners: Send them your a la carte package or invite them to virtual coffee to build relationships and book weddings faster.

Why This Episode is a Must-Listen for Florists:

If you’ve been struggling to consistently book weddings or feel overwhelmed by marketing your floral business, this episode is for you. Jeni’s tips are simple, practical, and designed to help you implement changes immediately to see real results. Whether you’re ready to streamline your services with an a la carte floral package or simply need to start following up with leads, these strategies will move your business forward.

Call to Action:
Want to see how a successful a la carte flowers program looks in action? Visit http://greengoddessfloral.com to check out my offerings, or explore Native Poppy for more inspiration. If you’re ready to grow your florist business with a streamlined approach to wedding flowers, this minisode is a must-listen! Don’t forget to subscribe and leave a review for The Floral Hustle to stay updated on future episodes.

Welcome to this week’s minisode of The Floral Hustle with your host, Jen! In this episode, we're diving into how florists can launch and promote an a la carte flowers program, especially as the wedding season slows down here in Minnesota. Whether you're wrapping up the season or in the thick of it, this is a perfect time to streamline your services, provide accessible pricing, and create a flexible flower program for couples planning weddings.

Jen shares her experience running a successful a la carte program for over four years, offering pricing guidance and wedding flower packages that eliminate long consultations and make wedding planning easy for both florists and couples. You’ll learn how to set up an a la carte flower program, from choosing popular items like bridal bouquets, bridesmaid arrangements, boutonnieres, and centerpieces, to defining color palettes and pricing strategies.

This episode also highlights:

• How to set up a seamless online ordering system for wedding flowers.
• Creative ways to market your a la carte services on platforms like The Knot and WeddingWire.
• Building a social media strategy using beautiful images of your floral work.
• A look at successful examples, including the California-based Native Poppy.

By the end of this minisode, you’ll know how to leverage your a la carte program as a lead generator and a simple, efficient service that fits any florist's business model.

Episode Description: In this episode of The Floral Hustle podcast, Jeni Becht dives deep into the art of outsourcing and how it can transform your floral business. As your business grows, it's crucial to focus on tasks that truly matter and delegate those that drain your energy. Jeni shares her top five tasks that florists should consider outsourcing to save time, reduce stress, and boost productivity, allowing you to focus on your creativity and business growth.

Key Takeaways:

• Why outsourcing is essential: Learn how outsourcing can free up your time and mental load, letting you focus on growing your business.
• Social media management: Struggling to keep up with your floral business's social media? Discover how delegating this can save you time and improve consistency.
• Admin tasks: From organizing contracts to handling emails, Jeni explains how outsourcing admin work lets you concentrate on floral design.
• Bucket cleaning: Keep your flower inventory fresh without the hassle by outsourcing bucket cleaning to maintain cleanliness and avoid bacterial issues.
• Event preparation and teardown: Tired of staying late to clean up after weddings? Find out how a reliable teardown team can save you from exhaustion and ensure everything runs smoothly.
• Accounting: The importance of hiring a tax expert to ensure you’re maximizing profits, staying compliant, and growing your business in a sustainable way.

Why It Matters: Whether you’re a solo florist or running a large floral studio, outsourcing helps you stay organized and efficient, while reducing burnout. If you're ready to scale your wedding and event flower business, you need to work smarter, not harder!

Listen Now: Tune in to this episode and discover the power of outsourcing in your floral business!

Welcome to The Floral Hustle Podcast! In this episode, Jeni dives into the key steps of her inquiry process, designed to turn potential clients into booked events. Whether you're a florist just starting out or an established business looking to streamline your inquiry process, this mini-episode will provide practical insights to help you grow your floral business.

In This Episode, You'll Learn:

• How to create an inquiry form that attracts clients and increases bookings.
• The essential questions to ask in your initial communication to ensure you're the right fit.
• Strategies for handling inquiries efficiently, including budget discussions, venue logistics, and event details.
• The importance of presenting yourself as an expert by asking clarifying questions and offering solutions to fit clients' needs.
• Tips for guiding clients through your services, ensuring they feel supported and ready to book.
• How to use video consultations to save time and build stronger client connections.

Key Takeaways:

• Streamlining your inquiry process makes it easier for potential clients to connect with you, increasing the likelihood of converting them into paying customers.
• Tailoring your communication style to each client—whether through email or video chat—enhances client experience and showcases your professionalism.
• Positioning yourself as an expert florist who’s done hundreds of weddings helps build trust and credibility, making clients more eager to work with you.

If you’re a florist looking to optimize your business, understanding how to handle inquiries is a game changer. Be sure to listen in to get Jeni’s personal tips for refining your client communication process and turning leads into booked events.

Don’t Forget to Subscribe! If you enjoyed this episode, make sure to subscribe to The Floral Hustle Podcast for more business-growing tips tailored to florists. And if you have any questions or need support in your floral business journey, feel free to reach out to Jeni!

 For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth oriented podcasts because recently it has just been breaking my heart to hear so many florists saying they are not making any money.

They are not paying themselves.
They are losing money.
And that shit's gotta stop!
 So, I am going to be playing some powerful episodes to get you on a path to your first 100k.

Plus, I'm cooking up something big. And if you're like, hmm, I wonder what that could be? You could be the first to know if you head to www.thefloralhustle.com/100k. 

I am putting something together that is going to be so awesome. So impactful, so game changing and is going to give you the tools and fundamentals that you need to get your business to the first 100 K. And I'm so excited to put this together for you. So head to get a sneak peek access at www.thefloralhustle.com/100k

On this week's episode, we're going to talk about sales in proposals and having a proposal that sells you, your company, your designs, your execution, and everything to that client. 

I do visually curated proposals. I have seen lots of proposals and I've done lots of different types of proposals. I do visually driven proposals so that when somebody opens this proposal, they feel their wedding. They can see the soft fluffiness of the blooms. They can see the bold colors, they can see the softness or the muted colors - and they can feel what their wedding is like.

A lot of people are resistant and feel they can't do that kind of proposal, because it would take a lot of time, and they would spend more time in addition to meeting with the client for the consultation. This does not have to be that hard. You can simplify this process immensely.  Tune in to this episode and learn the way you can add visual proposals to your process, painlessly.

For the remainder of September, we are mixing things up and I am going to be replaying some of our most impactful business focused business growth oriented podcasts because recently it has just been breaking my heart to hear so many florists saying they are not making any money.

They are not paying themselves.
They are losing money.
And that shit's gotta stop!
 So, I am going to be playing some powerful episodes to get you on a path to your first 100k.

Plus, I'm cooking up something big. And if you're like, hmm, I wonder what that could be? You could be the first to know if you head to www.thefloralhustle.com/100k. 

I am putting something together that is going to be so awesome. So impactful, so game changing and is going to give you the tools and fundamentals that you need to get your business to the first 100 K. And I'm so excited to put this together for you. So head to get a sneak peek access at www.thefloralhustle.com/100k

When you get an inquiry the next steps are critical on whether you will end up with the wedding. I walk you through my consultation process that will help perfect your consultations for a higher average wedding and closing more couples.

First thing you should do is make sure the inquiry is a good fit for business. 
Does the design match your aesthetic and is the budget in line with your minimum? Then I share my brochure that has starting at pricing in it. I then ask additional questions to make sure the inquiry is in alignment with the additional factors I have asked for further details on such as number of bridesmaids, if they need centerpieces, and the number of guest tables they estimate having. 

With this information I can determine if I need to educate them on their budget a bit or do I need to setup a consultation. With asking clarifying questions you are setting up your interactions to be worth your time investment.

Episode Summary: In this empowering episode of The Floral Hustle, Jeni shares her personal journey through one of the busiest weekends of her year, managing multiple high-profile events, including a large Indian wedding and a beautiful American wedding. She reveals the mindset that drives her success—fearlessness—and why it's essential for florists who want to grow their business.

Jeni explains how overcoming fear has been key to handling overwhelming floral design projects and how you, too, can adopt a fearless attitude to scale your floral business. With practical tips, real-life examples, and a bit of tough love, Jeni motivates florists to embrace challenges and take risks, knowing that stepping into fearlessness is what separates successful entrepreneurs from the rest.

Key Takeaways:

• Be Fearless in Business: Learn how letting go of fear can transform your floral business and help you tackle bigger, more complex events with confidence.
• Embrace the Inner Badass: Discover how to channel your inner badass to bring unstoppable energy to your projects and client relationships.
• Mindset Over Strategy: Why your mindset is your greatest asset when it comes to business growth, even more than marketing and social media strategies.
• Momentum Matters: Build momentum in your business by focusing on positive energy, surrounding yourself with the right people, and constantly challenging yourself.
• Overcome Limiting Beliefs: If self-doubt is holding you back from going after your dream projects, this episode will guide you on how to eliminate those fears.

Struggling to make your floral business profitable? In this insightful minisode of The Floral Hustle Podcast, Jeni breaks down the top 10 reasons why many florists find themselves stuck in a cycle of low profits and unfulfilled potential. Whether you’re just starting out or have been in the industry for a while, this episode offers valuable insights into what might be holding you back.

From not dedicating enough time to the right tasks, to the dangers of inconsistency and a lack of clear strategy, Jeni shares practical advice on how to overcome common pitfalls. If you’re serious about growing your floral business and turning your passion into a sustainable income, this episode is a must-listen.

Key Takeaways:

• Understand the importance of consistent effort in your business.
• Learn why focusing on low-revenue activities can be a major setback.
• Discover how having a clear strategy can transform your floral business.
• Find out why support and accountability are crucial for success.
• Explore ways to prioritize your business to drive real results.

Why Listen? If you’re a florist who’s been dreaming of making your business thrive, this episode is packed with actionable advice that can help you start seeing real progress. Jeni’s experience and candid approach offer a no-nonsense guide to identifying and overcoming the obstacles that might be holding your floral business back.