The Floral CEO

In this episode of The Floral Hustle Podcast, I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionable insights to help you grow your floral business with intention and clarity.

What You’ll Learn in This Episode:

• Why auditing your business is essential for effective goal planning
• How to analyze what’s working, what’s not, and what’s worth tweaking in your business
• The importance of understanding your revenue streams and profit margins
• Tips for performing a time audit to maximize your productivity
• How to create sustainable, data-driven goals that align with your personal and business aspirations

Key Topics Discussed:

1. Business Auditing for Growth:
   • Conduct a CEO audit: Evaluate impactful actions from the past year.
   • Review what worked, what sort of worked, and what didn’t work in 2024.
   • Analyze revenue streams and identify areas for growth.
2. Time Management Strategies:
   • Perform a time audit to understand how you’re spending your hours.
   • Maximize time for high-revenue activities while minimizing low-impact tasks.
   • Use batching and time-blocking to stay focused and productive.
3. Expense Auditing:
   • Review subscriptions and overhead costs to identify unnecessary expenses.
   • Invest in tools and resources, like Canva Pro, that enhance your business operations.
4. Goal Setting with Alignment:
   • Set realistic, actionable goals that inspire growth without overwhelming you.
   • Focus on long-term strategies rather than reactive decisions.
   • Prioritize self-care and personal growth alongside business goals.
5. Creating a Process-Oriented Business:
   • Develop systems for tracking leads, freelancers, and client bookings.
   • Use data to inform decisions about marketing, relationships, and priorities.
6. Personal & Professional Alignment:
   • Evaluate relationships with clients, planners, and team members.
   • Make bold decisions to remove negativity and foster positivity in your business.
   • Check in with yourself: Are you filling your cup so you can better serve others?

Action Steps for Floral Business Owners:

• Schedule a “CEO Day” to reflect on your business and create a strategic plan.
• Use a notebook or spreadsheet to track leads, revenue, and key metrics.
• Perform a time and expense audit to streamline operations and maximize profitability.
• Set goals that feel inspiring yet achievable and adjust them as needed throughout the year.

Links & Resources Mentioned:

• Episode: Conducting an Expense Audit for Your Floral Business
• Rachel Hollis Podcast: How to Do a Calendar Audit
• The Floral CEO Mastermind

Subscribe & Connect:
If you’re ready to make 2024 your best year yet, don’t miss this episode! Subscribe to The Floral Hustle Podcast for more insights and tips to help you grow your floral business with confidence. Follow me on Instagram @‌TheFloralHustle for more resources, and share your goals for the new year!

Thank you for listening, flower friend. Wishing you a flower-filled, successful 2025!

In this inspiring minisode, Jen Becht dives into actionable steps to set yourself up for success in 2025. Whether you're a florist, a mom, or a creative entrepreneur battling overwhelm, this episode provides practical advice on creating a clear path toward your goals. Learn how investing in yourself, setting big audacious goals, and leveraging the power of community can transform your life and business.

What You’ll Learn in This Episode:

• Why investing in your brain is the key to unlocking your potential.
• How surrounding yourself with a like-minded community can drive your momentum.
• Jen’s personal journey of growth through masterminds, courses, and coaching programs.
• Real-life success stories from members of the Floral CEO Mastermind—from tripling revenue to transforming their personal and professional lives.
• The importance of setting clear, audacious goals and taking decisive action to achieve them.

Key Highlights:

1. Invest in Your Growth:
   Jen shares her experiences with masterminds, courses, and coaching, explaining how even small incremental gains can lead to massive progress. Investing in yourself doesn’t have to mean a huge financial outlay—start by reallocating your resources toward personal and professional development.
2. The Power of Community:
   Learn how surrounding yourself with driven individuals can spark contagious energy and momentum. Hear real stories of florists in Jen’s Floral CEO Mastermind who achieved transformative results by embracing the power of group support.
3. Lay Your Path to Success:
   With 2025 just around the corner, now is the perfect time to set clear goals. Jen challenges listeners to evaluate their habits, make intentional investments in themselves, and create a plan to make their dreams a reality.
4. What Are You Available For in 2025?
   Jen encourages listeners to shift their mindset and make space for success. Let go of what’s not serving you, and step into a year of growth, abundance, and joy.

Resources Mentioned in the Episode:

• Floral CEO Mastermind: Join an exclusive community of florists focused on growth, accountability, and success. Learn more at http://thefloralhustle.com/mastermind .
• Upcoming Workshop: Mark your calendars for the Business Bouquets and Branding Workshop on January 12–14, 2025.

Actionable Steps:

1. Set Your Goals: Write down your big, audacious goals for 2025. Share them on social media or with a trusted friend to make them real.
2. Invest in Yourself: Whether it’s a mastermind, a course, or simply reallocating your coffee budget, commit to personal and professional growth.
3. Start Now: Don’t wait for January 1—take action today to build momentum for the new year.

In this week’s episode, I, Jen, am sharing some of my absolute favorite tools, resources, and self-care items that have enhanced my life and business as a florist and entrepreneur. From game-changing floral tools to personal care essentials, this episode is packed with recommendations that will inspire florists and small business owners alike. Discover products and practices that can help you grow your floral business, elevate your designs, and take better care of yourself!

What You’ll Learn in This Episode:

• The best floral clippers for every florist’s toolkit
• Stunning floral vessels and votives to elevate wedding designs
• Why long-burning tea lights are a must for floral rentals
• Top silk flower suppliers and how they transformed my business
• How I use Vistaprint for marketing materials and branding
• A peek into my favorite skincare and self-care rituals
• Why every florist should prioritize regular massages for their well-being

Featured Tools & Resources:

1. HC Creations Clippers: Durable and ergonomic cutters that make floral design easier on your hands.
2. Camila Supply Vessels: Elegant pin frog bowls, lotus bowls, and bud vases for elevated event designs.
3. Jamalia’s Garden Long-Burning Tea Lights: Essential for ensuring your candles last through events.
4. Allstate Silk Flowers: High-quality silk blooms that are perfect for rentals and installations.
5. Blue Blossom Academy: Comprehensive education for starting and scaling a silk flower rental business. Use my code HUSTLE for a free installation masterclass and a free coaching session with me.
6. Katherine -Infinite Blooms [email protected] Farm-to-door roses from Ecuador with exceptional variety and quality.
7. Holex: A wholesale floral auction platform offering unique products at great prices.
8. Vistaprint: My go-to for everything from postcards to vendor Christmas cards.

Personal Favorites:

• Mod Boutique Clothing: Weekly drops of fun, floral-inspired clothes and bold accessories. https://www.modboutiquevw.com/
• Dermatology Skincare: Eye correctors, serums, and masks that keep my skin glowing. https://www.drmtlgy.com/?nbt=nb%3Aadwords%3Ag%3A10287084894%3A124070716956%3A703434202681&nb_adtype=&nb_kwd=dermotoligy&nb_ti=kwd-502457573277&nb_mi=&nb_pc=&nb_pi=&nb_ppi=&nb_placement=&nb_si=%7Bsourceid%7D&nb_li_ms=&nb_lp_ms=&nb_fii=&nb_ap=&nb_mt=p&utm_campaign=Search-Branded-USA-Sol8_source=google&utm_medium=cpc&utm_content=703434202681&utm_term=dermotoligy&adgroupid=124070716956&gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoOvq3XVEb5ULfb7_qJRsNZn2-uQFimNFkM_m4c8OYTCaxUOy1IK-nBoCLzsQAvD_BwE
• Lashify Lashes: DIY lash extensions that save time and look stunning. https://www.lashify.com/
• Curious Elixirs: Non-alcoholic mocktails with adaptogens for a relaxing treat. https://curiouselixirs.com/?gad_source=1&gclid=CjwKCAiA9bq6BhAKEiwAH6bqoH381n81971EOQnigPqH5VncPiPtkM3XRudsjEjvXdEfkzHPQ-pZphoCjuYQAvD_BwE
• Mall Kiosk Chair Massages: Quick and effective neck and shoulder relief for busy florists.

Why These Recommendations Matter:
Each of these tools and practices has helped me streamline my business, improve my designs, and prioritize my health and happiness. As florists, we pour so much into our work—it's crucial to find products and habits that support our growth and well-being.

Links & Resources Mentioned:

• HC Creations Clippers on Amazon
• Camila Supply Vessels
• Long Burning Tealights on Amazon
• Allstate Silk Flowers
• Blue Blossom Academy
• Infinite Blooms 
• Holex Wholesale Auction
• Vistaprint
• Mod Boutique Clothing
• Dermatology Skincare
• Lashify Lashes
• Curious Elixirs

Subscribe & Connect:
If you loved this episode, don’t forget to subscribe to The Floral Hustle Podcast for more tips, tools, and inspiration to help you grow your floral business and thrive as a creative entrepreneur. Follow me on Instagram @‌TheFloralHustle and share your favorite products with me!

Thank you for listening, flower friends! Have a flower-filled day!

In this week’s minisode of The Floral Hustle, Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether you're a seasoned florist or just starting out, Jen shares actionable insights on how to showcase your expertise to clients, wedding planners, and other professionals in the wedding industry. You’ll learn the importance of crafting compelling positioning statements and elevator pitches to instill confidence and build trust.

What You’ll Learn in This Episode:

• Why being "just an inch ahead" of your clients makes you the expert they need.
• Strategies to position yourself as the go-to florist for both clients and wedding professionals.
• How to develop a powerful positioning statement to close consultations effectively.
• The difference between an elevator pitch and a positioning statement and when to use each.
• Real-life examples of how Jen’s expert positioning has landed her high-value clients—even against stiff competition.
• Sneak peek into the upcoming Branding, Bouquets, and Business Workshop designed to refine your branding and boost your expert positioning.

Key Quotes from the Episode:

• “You don’t need 25 years of experience to be an expert. You just need to be a step ahead of your clients to guide them confidently.”
• “Positioning yourself as the expert eliminates client doubts—you're their easy button.”
• “I attract more colorful weddings because I position myself as an expert in color and showcase those designs consistently.”

Upcoming Event: Branding, Bouquets, and Business Workshop
Hone your brand and master your positioning at the Branding, Bouquets, and Business Workshop!
📍 Location: Minneapolis, MN
📅 Date: January 2024
💡 What’s Included:

• Two bouquet styles (hand-tied cascade and spiral technique)
• Hands-on installation design
• Business strategies to position yourself as an industry leader
• Full styled shoot gallery
• Optional video upgrade: Create a professional elevator pitch video for your website and social media (only $250!)

🎟️ Use code ROCKSTAR for $100 off your ticket!
👉 Learn more and register at TheFloralHustle.com/Rockstar

Links and Resources Mentioned:

• Branding, Bouquets, and Business Workshop Details
• Jen’s Elevator Pitch Video Example – available on the workshop sales page.
• Explore all upcoming workshops at TheFloralHustle.com.

Connect with Jen:

• Website: TheFloralHustle.com
• Instagram: @‌TheFloralHustle

Hello, flower friends! 🌸 In this week’s episode of The Floral Hustle Podcast, we're diving deep into how to give your floral brand a glow-up that truly stands out in the wedding industry. Whether you're starting fresh or looking to refine your established brand, this episode is packed with actionable tips to help you create a brand that resonates with your ideal clients and reflects your unique style.

Here’s what you’ll learn in today’s episode:

1. Why Your Floral Brand Matters
   Discover how your branding can be the difference between blending in and becoming unforgettable. Learn why aligning your brand with your business goals and ideal clients is crucial for success.
2. Key Elements of a Standout Brand
   • Visual Identity: Logo, color palette, fonts, and overall aesthetic.
   • Brand Voice: How your tone and language can create trust and connection with potential clients.
   • Ideal Client Clarity: Understanding and attracting the right clients who value your work.
3. Practical Tips for a Branding Glow-Up
   • Audit your branding materials for consistency and quality.
   • Use affordable tools like Canva or DesignCrowd to elevate your visuals.
   • Create branded experiences that leave a lasting impression, from welcome kits to personalized touches.
4. Debunking Branding Myths
   Branding is more than just a pretty logo. It’s about creating a memorable, cohesive experience that reflects your values and connects with your audience emotionally.

Special Announcement: Business Bouquets and Branding Workshop

Ready to transform your brand? Join me in January for an immersive workshop where we’ll:

• Create two stunning bouquets and a trendy caterpillar table installation.
• Dive into branding strategies to align your business with your vision.
• Capture a mini branding photoshoot and video to showcase your floral magic.

➡️ Reserve your spot now: http://TheFloralHustle.com/rockstar
Limited to 15 spots for an intimate and impactful experience!

Episode Highlights:

• Personal branding lessons: Why I rebranded after 17 years to better align with my goals.
• Real-life examples: How florists like Sarah Khan create unforgettable, luxury floral brands.
• Why I focus on serving mid-tier wedding clients (not luxury) and how this aligns with my life goals.
• The power of an optimized space: How I run a $350K floral business from a two-car garage.

Resources Mentioned:

• Canva Pro for DIY branding tools.
• DesignCrowd for affordable logo and design contests.
• Workshop Details & Sign-Up: http://TheFloralHustle.com/rockstar

Join the Conversation!

Let me know how you’re transforming your brand by tagging me on Instagram @‌TheFloralHustle. I’d love to hear your thoughts and see your floral creations!

If you found value in this episode, don’t forget to leave a review and share with your flower friends. 🌸

Welcome back, flower friends! In this week’s minisode, we’re diving into the five most common mistakes florists make when tackling large-scale installations—and how to avoid them. Whether you’re a florist looking to boost revenue or a creative aiming to level up your design game, this episode is packed with actionable tips to help you create jaw-dropping installations that wow your clients and leave a lasting impression.

💡 Key Takeaways from This Episode:

1. Underestimating Prep and Labor
   Learn how detailed planning, realistic timelines, and proper preparation can save you from stress and elevate your installations.
2. Using the Wrong Mechanics
   Discover why choosing the right mechanics ensures your designs are safe, sturdy, and stunning every time.
3. Overlooking Venue Requirements
   Avoid the pitfalls of strict venue policies by knowing what questions to ask and preparing accordingly.
4. Choosing the Wrong Flowers
   Strike the perfect balance between beauty and practicality by selecting flowers that thrive in installations.
5. Underpricing Your Work
   Understand how to accurately price installations by accounting for materials, labor, and the complexity of your designs.

🌟 Level Up Your Installation Skills
Ready to take your floral installations to the next level? Join my Installation Rockstar Workshop in Minneapolis, Minnesota! This hands-on, immersive experience will teach you:

• The best mechanics for foam-free and sustainable designs.
• How to confidently price and execute stunning installations.
• Techniques for building a portfolio that attracts high-end clients.

🎨 This session’s theme? Citrus Sensation—inspired by the Pantone Color of the Year! Spots are limited to 15 attendees, so don’t wait to secure your place.

🔗 Learn more and register at TheFloralHustle.com/Rockstar

🌺 Why Listen to This Episode?
If you’ve ever struggled with floral installations or felt uncertain about pricing, logistics, or mechanics, this episode is for you. Get insider tips and real-world advice from someone who has done over 400 installations—and is ready to help you avoid costly mistakes.

Timestamps:
[00:00] Introduction: The changing world of floral design
[01:37] Mistake #1: Underestimating prep work and labor
[03:17] Mistake #2: Using the wrong mechanics
[06:03] Mistake #3: Overlooking venue requirements
[09:17] Mistake #4: Choosing the wrong flowers
[10:56] Mistake #5: Underpricing your work
[15:46] Bonus Tip: The importance of practice and hands-on experience

🎙 Connect With Us:
Follow The Floral Hustle Podcast for more insights on building a thriving floral business, mastering installations, and growing your revenue.

🌸 Stay Inspired:
Subscribe to the podcast, leave a review, and share this episode with your flower-loving friends!

In this episode of The Floral Hustle Podcast, Jen dives into the challenges that often hold florists back from achieving success—not just in their business, but in their lives. From the power of having a clear vision to overcoming "action faking," Jen shares actionable insights to help you break through the barriers standing in the way of your goals.

Learn how to:

• Create a vision that feels authentic to your life and business.
• Avoid the traps of unrealistic expectations like luxury floral design.
• Invest in education and coaching to level up your skills and confidence.
• Develop a strategy with bite-sized, actionable steps for success.
• Build a business that aligns with your personal values and goals.

Jen also highlights transformative opportunities, including her upcoming workshops like Installation Rockstar Intensive and Cultural Wedding Rockstar, and shares how her Floral CEO Mastermind can help florists build a six-figure floral business while living a life they love.

Show Notes:
What’s Holding You Back From Success
Are you feeling stuck in your floral business or personal life? This episode will guide you through identifying and addressing the roadblocks preventing you from reaching your full potential. Jen shares her journey of overcoming challenges, gaining clarity, and creating a business that aligns with her life goals.

Key Takeaways:

1. Clarity is Key: Define your vision and get specific about what success looks like for you.
2. Avoid Action Faking: Success requires consistent, intentional action, not just buying courses or making resolutions.
3. Understand Your Goals: Luxury floral design isn’t for everyone—know what aligns with your lifestyle and values.
4. Invest in Yourself: Education, coaching, and community can transform your mindset and strategy.
5. Plan Strategically: Break big goals into smaller, manageable tasks to stay on track.

Upcoming Workshops & Opportunities:

• Installation Rockstar Intensive: Hands-on training for five installation types using Pantone’s color of the year.
• Cultural Wedding Rockstar: Learn the art of designing mandaps, garlands, and more for cultural weddings.
• Business, Bouquets, and Branding: Build your brand, create stunning installations, and leave with professional collateral to attract clients.

Join the Floral CEO Mastermind
Work directly with Jen and other driven florists to create a six-figure floral business that aligns with your life. Spots are limited, so act fast!

Links Mentioned in This Episode:

• Workshops
• Floral CEO Mastermind
• Connect with Jen for one-on-one coaching or strategy sessions at The Floral Hustle.

Follow Jen on Social Media:
Instagram: @‌TheFloralHustle
Facebook: The Floral Hustle

Subscribe & Review:
Enjoying the podcast? Please subscribe and leave a review to help more florists discover The Floral Hustle Podcast.

Episode Summary:
In this week’s minisode of The Floral Hustle Podcast, host Jen dives into the game-changing concept of flat rate pricing for florists. Whether you're creating a la carte wedding packages, simplifying consultations, or building transparency into your pricing model, flat rate pricing can revolutionize the way you run your floral business. Jen breaks down the benefits, strategies, and real-life applications of this pricing method, helping you save time, eliminate ghosting, and make your services more accessible to clients.

What You’ll Learn in This Episode:

• What is Flat Rate Pricing?
  Learn how flat rate pricing creates transparency and simplifies decision-making for your clients, giving you a competitive edge in the floral industry.
• How to Build a Flat Rate Pricing Model:
  Jen explains her "flower recipe" approach, which includes focal blooms, fillers, greenery, and mechanics. Use this method to create base prices for common items like bouquets, boutonnieres, and centerpieces.
• Streamlining Consultations with Pricing Transparency:
  Discover how flat rate pricing helps you weed out unqualified leads and avoid wasted time on lengthy proposals for clients who may not align with your pricing.
• Using Flat Rate Pricing to Educate Clients:
  Learn how to have meaningful budget conversations with clients, including “flower math” to break down costs for bridal parties, centerpieces, and more.
• Practical Applications:
  Explore how to implement flat rate pricing in brochures, lead magnets, ManyChat automations, and responses to online inquiries from platforms like The Knot or WeddingWire.

Key Takeaways:

• Transparency in pricing builds trust and differentiates your business in the market.
• Flat rate pricing saves time, reduces ghosting, and enhances your client experience.
• Educating clients on budget realities fosters smoother consultations and more successful bookings.

Actionable Tips for Florists:

1. Create a base recipe for each floral item you offer and price it accordingly.
2. Develop a lead magnet like a pricing guide to attract potential clients.
3. Practice “flower math” during consultations to educate clients and align their expectations with their budgets.
4. Offer tiered centerpiece options to accommodate a variety of budget levels.

Links and Resources Mentioned:

• Download Jen’s free pricing guide for florists: https://www.thefloralhustle.com/pricing
• Follow The Floral Hustle on @‌thefloralhustle on Instagram

In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand, or enhancing client relationships, this episode will give you practical steps to implement now for a successful future.

Topics Covered

1. Reflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn’t, and what areas need more attention.
2. Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.
3. Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.

Key Takeaways

• Reflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.
• Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.
• Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.

Action Steps for Florists

• Schedule Reflection Time – Spend 30 minutes listing out what worked and what didn’t in 2024.
• Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.
• Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.

Here's a sample of SEO-optimized show notes for this episode:

Episode Title

"3 Key Steps to Prep Your Floral Business for Success in 2025: The Floral Hustle Podcast"

Episode Description

In this episode of The Floral Hustle, Jen dives into three powerful strategies every florist needs to set up their business for success in 2025. From reflection and goal planning to creating an actionable roadmap, this episode is packed with insights to help you grow, scale, and prepare your floral business for long-term success. Whether you're focused on increasing revenue, improving your brand, or enhancing client relationships, this episode will give you practical steps to implement now for a successful future.

Topics Covered

1. Reflecting on 2024 to Build a Stronger 2025 – How to assess what worked, what didn’t, and what areas need more attention.
2. Goal Planning with Data – Use data-driven insights to set achievable financial and business goals.
3. Creating an Action Plan – Turn goals into concrete steps for growth, accountability, and increased revenue.

Key Takeaways

• Reflect on Your Business – Identify wins, challenges, and valuable lessons from the past year to inform your growth strategy.
• Data-Driven Goal Setting – Use real data to set realistic, attainable goals that align with your vision for 2025.
• Actionable Steps for Success – Break down big goals into manageable steps for consistent progress.

Action Steps for Florists

• Schedule Reflection Time – Spend 30 minutes listing out what worked and what didn’t in 2024.
• Set Financial Goals – Define specific revenue goals for 2025, and consider adjusting pricing or packages.
• Make Goals Actionable – Break each goal into smaller steps with timelines and check-ins for accountability.

Related Links and Resources

• The Floral CEO Mastermind – Join the waitlist to gain accountability and insights in 2025.
• Silk Flower Rentals – Interested in diversifying your income? Learn more with Blue Blossom Academy (use code "HUSTLE" for 50% off).
• Cultural Wedding Rock Star Workshop – Reserve your spot for April 2025 and become an expert in cultural weddings and structures.

Subscribe & Review

If you found this episode helpful, please subscribe to The Floral Hustle on Spotify or Apple Podcasts, and leave a review! Reviews help other florists find this content, and together we can help each other succeed.

In this minisode of The Floral Hustle, Jen dives into one of the most powerful marketing tools you have: you! As florists, we often pour our heart and creativity into our designs, but showing up as the face behind our business can elevate trust, connection, and ultimately, client bookings. Jen shares actionable tips for being visible, relatable, and magnetic in your business. Learn why it’s crucial to let your personality shine, build rapport with clients and vendors, and how simply being present on social media or your website can drive meaningful engagement.

Key Topics Covered

• Why Showing Up Matters
  • Jen explains why you are your business’s superpower. She emphasizes how clients connect not just with your floral designs, but with the person creating them.
  • For introverted creatives, she provides encouragement and tips for showcasing yourself in ways that feel authentic and approachable.
• The Power of Being Seen on Social Media
  • Jen gives ideas on how to create shareable content, such as videos with wedding tips and flower insights.
  • She shares her experience with shareable videos on budgeting, flower arrangements, and wedding planning tips, which have increased her exposure and referrals.
• Making Your About Page Personal
  • The "About Us" page is a must for any florist website. Jen talks about the value of adding a photo of yourself and a personal story, helping clients feel a connection and building trust before you ever meet.
• Building In-Person Relationships
  • Jen encourages florists to connect with wedding planners, venue managers, and photographers at each event.
  • She explains how these relationships can lead to more referrals and create a magnetic brand presence that clients remember.
• Jen’s Real-Life Example
  • In a candid story, Jen shares her experience with a challenging client and how being authentic, direct, and confident helped her win the business over other florists.
  • She talks about how her approach with clients, backed by her reputation for professionalism and reliability, makes her a top referral choice for vendors.

Takeaway Tips for Florists

1. Post One Video a Week
   • Jen suggests showing up weekly with a video that provides valuable advice to both clients and vendors. Talk about wedding flower tips, budget tips, or showcase a unique centerpiece idea.
2. Highlight Your Values
   • On your website, social media, and even in conversations, be transparent about what you value in business. Let your personality and experience shine through to attract the right clients.
3. Network as the Face of Your Brand
   • Introduce yourself to planners, venues, and photographers as the face of your business. Cultivating these relationships is one of your most valuable selling features.
4. Make Your Business Magnetic
   • Jen’s closing advice is to embody the “badass energy” that makes you unforgettable to vendors and clients alike. Being present, authentic, and showing gratitude makes clients and vendors feel valued, creating a cycle of loyalty and referrals.

Listen Now to Embrace Your Business’s Biggest Asset—YOU!