The Floral CEO

00:00 Introduction to the Floral Hustle Podcast
01:16 Auditing Your Circle of Influence
02:53 Identifying Negative Influences
04:34 Personal Experiences with Friendships
09:53 Setting Boundaries with Family
16:23 The Impact of Social Media
20:17 Positive Influences and Masterminds
23:00 Conclusion and Final Thoughts

Episode Overview:
In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for overcoming fear, hitting record, and creating videos that connect with your audience. Jen explains how being visible builds trust, magnetizes potential clients, and accelerates your business growth. Whether you're camera-shy or just unsure of where to start, this episode will inspire you to step out of your comfort zone and embrace the spotlight.

Key Takeaways:

1. Why You Should Show Up on Video:
   • Videos convey your passion, expertise, and personality in a way that static posts cannot.
   • People fall in love with you before they fall in love with your brand or products.
   • Visibility builds trust and helps you stand out in your market.
2. How to Overcome the Fear of Hitting Record:
   • Mindset Shift: Who cares what others think? Focus on the people you’ll inspire, not the critics.
   • Short-Term Pain, Long-Term Gain: The discomfort of making a video is minor compared to the benefits of growing your business.
   • Unfollow Is Okay: If someone doesn’t like your content, they can unfollow you—it’s not personal.
3. Getting Started with Video Content:
   • Start Small: Post a simple introduction video in your Instagram stories—they disappear in 24 hours.
   • Use Filters: If you’re worried about your appearance, Instagram filters can add polish.
   • Craft an Elevator Pitch: Practice a short and engaging introduction about your business, tailored to your audience.
4. Ideas for Videos to Create:
   • Introduce yourself and your business.
   • Share behind-the-scenes clips of your process.
   • Talk about your passion for flowers and what makes your business unique.
   • Offer tips or insights related to your expertise.
5. Practical Tips for Consistency:
   • Commit to one video a week and reward yourself for following through.
   • Treat video creation as part of your role as the CEO of your business.
   • Focus on connecting with your audience, not perfection.

Actionable Steps:

1. Write Your Elevator Pitch:
   • Who are you?
   • What does your business do?
   • What makes you unique?
2. Record Your First Video:
   • Post a short introduction in your Instagram stories to test the waters.
3. Set a Challenge for Yourself:
   • Commit to posting one video a week for a month.
4. Celebrate Your Progress:
   • Reward yourself when you complete your video challenge.

Highlights from the Episode:

• Why video is critical for building trust and magnetizing clients.
• Jen’s personal mindset shift: “The pain of not growing my business is worse than the discomfort of making a video.”
• How to use Instagram filters and stories to ease into video creation.
• Jen’s elevator pitch example and how she tailors it for different audiences.

Connect with Jen:

• Instagram: @‌thefloralhustle
• Website: thefloralhustle.com
• Email: [email protected]

00:47 Situational Pricing for Deliveries
01:51 Percentage-Based Delivery Fees
03:59 Challenges with Percentage-Based Fees
06:19 Flat Fee Delivery Pricing
07:20 Covering Delivery Expenses
14:22 Conclusion and Final Thoughts

In this inspiring minisode, Jen explores the power of choosing a word of the year to guide your intentions and decisions in 2025. Sharing her personal journey of setting a word each year for the past five years, she reflects on how her word for 2024, fearless, shaped her bold decisions and helped her achieve remarkable milestones. Jen also reveals her word for 2025—alignment—and discusses how this simple yet impactful practice can help you stay focused, achieve your goals, and live a life that feels in sync with your aspirations.

Key Takeaways:

1. Why Choose a Word of the Year?
   • A single word creates a clear tone and intention for your year, helping you make decisions that align with your goals and values.
2. Reflecting on Your Previous Word:
   • Look back on the past year to evaluate how your chosen word influenced your actions and progress.
3. The Power of Intentional Living:
   • Choosing a word helps you avoid reactivity and take proactive steps to build the life and business you want.
4. Jen’s Word for 2025: Alignment
   • Focus on health, self-care, impactful work, and meaningful relationships.
   • Let go of anything that doesn’t support the life you want to create.
5. Make Your Word Actionable:
   • Use your word as a guide when setting goals, creating strategies, and navigating challenges.
6. Celebrate Your Coolness:
   • Reflect on your unique traits and achievements—embrace the fact that you are “cool” just as you are!

Actionable Steps:

1. Choose Your Word:
   • Reflect on what you want to focus on in 2025. Pick a word that resonates with your goals and values.
2. Make It Visible:
   • Write your word on a bracelet, post it on your mirror, or keep it in your planner as a daily reminder.
3. Set Goals in Alignment with Your Word:
   • Break down your aspirations into actionable steps that support your word’s intention.
4. Share Your Word:
   • Tell a friend, family member, or coach about your word to create accountability and encouragement.
5. Reflect Regularly:
   • Check in on how your actions and decisions are aligning with your word throughout the year.

Highlights from the Episode:

• Jen’s 2024 word, fearless, helped her launch major projects like the Floral CEO Mastermind and her silk flower division.
• How the word alignment will guide Jen to prioritize impactful work, better health, and meaningful relationships in 2025.
• Why living intentionally is essential for avoiding burnout and achieving lasting success.
• A reminder to embrace your uniqueness and be unapologetically confident in your journey.

In this episode, Jen dives into actionable productivity hacks to help you maximize your time and achieve your biggest goals in 2025. Whether you’re a florist balancing family, business, and personal aspirations or just looking for ways to level up, Jen shares her favorite strategies for staying focused, prioritizing what matters, and letting go of what doesn’t. From setting bite-sized goals to leveraging tools like Trello, Jen outlines a roadmap to make 2025 your most productive year yet.

Key Takeaways:

1. Break Down Goals Into Bite-Sized Pieces:
   • Big, vague goals like "be healthier" or "grow my business" won’t get you anywhere. Break them into actionable steps with clear timelines.
2. Leverage Tools Like Trello:
   • Use project management software to organize your goals, tasks, and timelines. Seeing progress visually can keep you motivated.
3. Sunday Night Prep for Success:
   • Plan your week ahead by syncing calendars, setting priorities, and creating a clear roadmap for what needs to get done.
4. Batch Tasks for Maximum Efficiency:
   • Focus on one type of task at a time, like batching emails, estimates, or floral designs, to stay in the zone and get more done.
5. Prioritize Self-Care:
   • You can’t pour from an empty cup. Build in breaks, workouts, and self-care to recharge and stay productive.
6. Say No to Overwhelm:
   • Let go of tasks and commitments that don’t align with your goals. Focus on what truly adds value and feels good.
7. Use the Pomodoro Technique:
   • Work in focused 25-minute intervals with 5-minute breaks to keep your mind sharp and productive.
8. Reduce Distractions:
   • Live life on Do Not Disturb. Turn off notifications, batch communications, and only respond to what truly matters.

Highlights:

• The importance of setting specific and measurable goals.
• How to strategically plan your time to avoid overwhelm and maximize results.
• Why delegating tasks and letting go of control can make you more productive.
• The power of creating a "done list" to celebrate progress and stay motivated.
• How to shift your mindset from "I want to" to "I am going to."

Action Steps:

1. Plan Your 2025 Goals:
   • Break them into actionable steps. Use a tool like Trello or a physical notebook to organize and track your progress.
2. Batch Your Work:
   • Group similar tasks together to save time and improve focus.
3. Create a Weekly Prep Routine:
   • Use Sunday evenings to plan your week, set priorities, and sync your calendar with family and team members.
4. Commit to Self-Care:
   • Schedule time for workouts, breaks, and activities that recharge you.
5. Simplify and Delegate:
   • Let go of tasks that others can handle. Focus on what truly requires your attention.

Connect with Jen:

• Instagram: @‌thefloralhustle
• Website: thefloralhustle.com

Final Thoughts:
Make 2025 your year of productivity and success! By setting clear goals, managing your time strategically, and focusing on what truly matters, you can create a life and business you love. If you’re ready for more support and accountability, consider joining the Floral CEO Mastermind—a transformative space for florists ready to take their business to the next level.

Thank you for listening, Flower Friend! Here’s to a productive and flower-filled year ahead. 🌸

In this powerful minisode, Jen dives into the importance of putting in the right level of effort to achieve your goals. Inspired by a motivational reel from Matthew McConaughey, Jen discusses the dangers of half-assing your efforts and expecting full results. Whether it’s your health, your business, or personal growth, this episode serves as a wake-up call to audit your actions, align them with your aspirations, and create momentum to crush your goals.

Key Takeaways:

• Effort vs. Results:
  You can’t expect extraordinary results with minimal effort. Success requires consistent, intentional action aligned with your goals.
• Audit Your Actions:
  Ask yourself: Are your daily habits and actions truly supporting your big goals? Or are you working hard on inconsequential tasks that don’t move the needle?
• Break Down Big Goals:
  Overwhelmed by the size of your dreams? Break them into bite-sized, actionable steps to create momentum and make progress manageable.
• Focus on Revenue-Generating Activities:
  Identify and prioritize tasks that will have the most impact on your business growth, like responding to leads or building strong relationships with planners, rather than spending time on tasks like redoing your logo.
• Momentum Over Perfection:
  Consistency and small wins build momentum. Don’t let perfectionism or fear paralyze your progress.

Highlights:

• The importance of showing up consistently for yourself, your health, and your business.
• How working hard on the wrong things can still leave you spinning your wheels.
• Why setting bite-sized, actionable goals is the key to long-term success.
• A framework for auditing your energy, effort, and priorities to stay focused on what matters most.

Action Steps:

1. Audit Your Goals and Effort:
   • Write down your goals and the actions you’ve been taking to achieve them.
   • Honestly evaluate whether your effort matches the results you’re aiming for.
2. Prioritize Impactful Tasks:
   • Identify the activities that directly contribute to your goals (e.g., revenue-generating activities).
   • Eliminate or de-prioritize tasks that don’t move the needle.
3. Commit to Consistency:
   • Schedule time to work on your goals and stick to it.
   • Focus on showing up daily, even in small ways, to create momentum.

Connect with Jen:

• Instagram: @‌thefloralhustle
• Website: thefloralhustle.com

Final Thoughts:
If you’ve been half-a*sing your way through your goals, now is the time to change. With clear priorities, consistent effort, and bite-sized actions, you can transform your business and your life in 2025. Use this time to reset, refocus, and recommit to showing up fully for yourself and your dreams.

Thank you for listening, Flower Friend! Here’s to a flower-filled, goal-crushing year ahead. 🌸

4o

Episode Overview:
In this episode of The Floral Hustle podcast, Jen reflects on the highs and lows of 2024 and shares her plans and aspirations for 2025. From lessons learned in her floral business and coaching practice to personal development goals, Jen dives deep into what worked, what didn’t, and how she plans to create alignment and success in the coming year. Whether you're a florist, entrepreneur, or creative professional, this episode will inspire you to take a reflective approach to planning your next steps.

Key Takeaways:

• 2024 Wins in the Floral Business:
  • Completed over 50 weddings, with budgets ranging from some $11,000 to $23,000.
  • Significant growth in average wedding budgets
  • Success with new revenue streams like silk floral rentals
• Lessons Learned:
  • The importance of clear expectations and systems for freelancers and staff.
  • Workshops and events were rewarding for the coaching business , but general public workshops lacked profitability.
  • Schedule more help than you think- things seem to always come up.
• 2025 Goals and Changes:
  • Relaunching a la carte flowers with updated marketing and photos.
  • Launching a dedicated silk floral rental website and brand.
  • Strengthening relationships with wedding planners and industry professionals.
• Personal Development Focus for 2025:
  • Improving health through better sleep, diet, and posture therapy.
  • Strengthening her relationship with her husband and creating a united parenting strategy.
  • Prioritizing communication and connection with her children.
• Coaching Business Updates:
  • Launching a new membership for affordable coaching access.
  • Developing a course focused on starting an a la carte flowers program.
  • Enhancing the Floral CEO Mastermind with new tools and resources.
  • Creating a separate, distraction-free space for coaching and podcasting.

Highlights from the Episode:

• Reflecting on the power of setting a "word of the year" and how 2025 will be all about alignment.
• The importance of strategic thinking and planning to create a business and life that feel good.
• Jen's excitement for continuing to help florists elevate their businesses through workshops, courses, and the mastermind.

Resources Mentioned:

• The Floral CEO Mastermind: Join a community of florists learning, growing, and thriving together. Learn more at http://thefloralhustle.com/mastermind .
• Silk Floral Rentals: Learn how to integrate silk rentals into your floral business. Blue Blossom Academy

Connect with Jen:

• Instagram: @‌thefloralhustle
• Website: thefloralhustle.com

Don’t Forget:
Take time to reflect on your wins and lessons from 2024 and set yourself up for an amazing 2025. If you’re looking for guidance, support, and inspiration, the Floral Hustle community is here to help.

Thank you for listening! Have a happy holiday season and an amazing flower-filled year ahead. 🌸

In this week’s Floral Hustle minisode, Jen dives into the big question: Should you add an additional revenue stream to your floral business? With so many potential ways to generate income—weddings, daily deliveries, corporate accounts, a la carte flowers, and more—it’s tempting to say yes to everything. But what’s the best strategy for long-term success? Jen shares her advice on mastering one area of your business before expanding, experimenting with new streams, and ensuring alignment with your goals for 2025.

What You’ll Learn in This Episode:

• Why mastering one area of your business is crucial before adding another revenue stream
• How to evaluate whether a new revenue source aligns with your long-term goals
• Examples of profitable revenue streams, including a la carte weddings and luxury silk rentals
• Tips for testing new opportunities without overwhelming your business
• How to reflect on what’s working and set revenue goals for the new year

Key Topics Discussed:

1. Mastering Before Expanding:
   • Avoid “throwing spaghetti at the wall” by focusing on perfecting one area of your business.
   • Examples from Jen’s journey: mastering traditional weddings, cultural weddings, and a la carte weddings before adding new streams.
2. A La Carte Weddings:
   • Why a la carte weddings are a seamless addition to your business.
   • How they generate extra revenue and provide marketing opportunities.
   • Reflecting on their impact at year-end to decide whether to scale.
3. Luxury Silk Rentals:
   • How Jen added luxury silk rentals to her offerings and generated nearly $9,000 in revenue during a soft launch.
   • Ways to market silk rentals through bridal shops, styled shoots, and open houses.
4. Experimenting with Corporate and Hotel Accounts:
   • Testing new opportunities to determine if they feel good and are profitable.
   • Insights from previous guests like Francesca, the hotel florist.
5. Making Strategic Decisions for 2025:
   • The importance of reflecting on your current offerings before expanding.
   • Setting specific revenue goals for each bucket in your business.
   • Leveraging coaching or mastermind groups for support and guidance.

Action Steps for Florists:

• Reflect on whether your current revenue streams are fully optimized.
• Test one new revenue source in 2025, starting small to evaluate its fit and profitability.
• Set clear revenue goals for each income stream and track progress throughout the year.
• Consider adding a la carte weddings or silk rentals as low-barrier ways to expand your business.

Links & Resources Mentioned:

• The Floral CEO Mastermind
• Power Hour Coaching Sessions
• Blue Blossom Academy: Luxury Silk Rentals Course (Code: HUSTLE)
• Connect with Jen on Instagram: @‌TheFloralHustle

Subscribe & Connect:
Don’t miss this insightful minisode! Subscribe to The Floral Hustle Podcast for weekly tips on growing your floral business with strategy and confidence. Share your 2025 revenue goals with Jen on Instagram, and let her know how she can support your journey!

Thank you for listening, flower friend. Here’s to a profitable and fulfilling 2025!

In this week’s episode of The Floral Hustle Podcast, we’re looking beyond resolutions and diving into intentional goal setting for 2025. Who do you want to be, and how can your goals align with that vision? Jen shares actionable insights on crafting a plan for your business and life that feels good, empowers you, and sets you up for sustainable success. From picking a word of the year to aligning your actions with your goals, this episode will inspire you to take bold steps toward your dream future.

What You’ll Learn in This Episode:

• How to envision your ideal self and business for 2025
• The importance of goal planning that aligns with your personal values
• Why reactivity keeps you stuck and how to adopt a CEO mindset
• The transformative power of writing down your goals and creating intention
• Tips for identifying and overcoming what’s holding you back

Key Topics Discussed:

1. Crafting a Vision for 2025:
   • Envision your ideal life and business in 2025.
   • Reflect on what worked, what didn’t, and what needs tweaking in the past year.
2. Adopting a CEO Mindset:
   • Stop reacting to life and start strategically planning your future.
   • Make intentional decisions to align your business with your goals.
3. The Power of Writing It Down:
   • Write your goals on paper or post-it notes and place them where you’ll see them daily.
   • Use repetition to build confidence and create momentum toward your goals.
4. Getting Clear on Your “Why”:
   • Understand the deeper reasons behind your goals (e.g., time freedom, financial security).
   • Use this clarity to stay motivated and focused.
5. Overcoming Limiting Beliefs:
   • Identify the internal or external barriers holding you back.
   • Strategies for removing excuses and stepping out of your comfort zone.
6. Finding Alignment in Business and Life:
   • Choose a word of the year to guide your intentions (e.g., "alignment").
   • Make decisions that align with your purpose and feel good in every aspect of your life.
7. Leveraging Support Systems:
   • Tap into resources like coaching, mastermind groups, or accountability partners.
   • Engage your family and team in helping you achieve your goals.

Action Steps for Listeners:

• Reflect on who you want to be in 2025 and write it down.
• Pick a word of the year to guide your intentions and share it on Instagram @‌TheFloralHustle.
• Schedule a personal CEO day to analyze what’s working, what’s not, and what needs to change.
• If something is holding you back, seek the resources or support you need to move forward.

Links & Resources Mentioned:

• The Floral Hustle Mastermind
• Power Hour Coaching Sessions
• Connect on Instagram: @‌TheFloralHustle

Subscribe & Connect:
Subscribe to The Floral Hustle Podcast for weekly episodes that inspire you to dream bigger, achieve more, and build a business you love. Share your goals for 2025 with Jen on Instagram and join the conversation about creating intentional success.

Thank you for listening, flower friend. Here’s to an aligned, impactful, and successful 2025!

In this heartfelt minisode of The Floral Hustle Podcast, we’re diving into a topic that resonates with so many: self-care and the importance of putting yourself first. As florists, mothers, partners, or caregivers, it’s easy to put everyone else’s needs ahead of our own. But running your business and life on empty isn’t sustainable. Join me as we explore why self-care isn’t selfish—it’s essential—and how taking care of yourself can help you show up as your best self for your business, your family, and yourself.

What You’ll Learn in This Episode:

• Why prioritizing yourself isn’t selfish—it’s necessary for success
• How running on empty impacts your business and relationships
• Practical ways to create boundaries and carve out time for self-care
• Tips for giving yourself grace during busy seasons like the holidays
• The importance of scheduling self-care activities to stay balanced

Key Topics Discussed:

1. The Myth of Selfishness in Self-Care:
   • Society often tells us that putting ourselves first is selfish, especially as mothers and caregivers.
   • Why prioritizing yourself allows you to show up better for everyone else.
2. The Impact of “Running on Empty”:
   • How neglecting your needs leads to burnout, resentment, and snapping at others.
   • Why your business and relationships deserve more than the “leftover version” of you.
3. Creating Boundaries That Support You:
   • How to have honest conversations with your family or partner about your needs.
   • Examples of boundaries: dedicating time for yourself, delegating tasks, and saying no.
4. Practical Self-Care Strategies:
   • Schedule activities that replenish you, such as massages, workouts, or hobbies.
   • Let go of unnecessary tasks or expectations that don’t bring joy (like perfectly wrapped gifts).
5. Giving Yourself Grace:
   • Why it’s okay to let go of perfection and embrace “good enough.”
   • How to recognize when it’s time to pause, reflect, and reset.
6. A Reminder for the Busy Florist:
   • During wedding season or school breaks, self-care becomes even more critical.
   • You deserve rest, joy, and time to recharge.

Action Steps for Florists & Creatives:

• Reflect on areas in your life where you’re running on empty and prioritize time to recharge.
• Identify one self-care activity you can schedule this week that makes you feel good.
• Have a conversation with your partner or family about how they can support you better.
• Give yourself grace during busy seasons and let go of unnecessary expectations.

Subscribe & Connect:
If this episode resonated with you, subscribe to The Floral Hustle Podcast for more tips on balancing life and business. Follow me on Instagram @‌TheFloralHustle and share how you’re committing to self-care this season. Remember, you deserve it!

Thank you for listening, flower friend. Wishing you a flower-filled, restful week!