Episode Overview:
In this episode of The Floral Hustle podcast, Jen reflects on the highs and lows of 2024 and shares her plans and aspirations for 2025. From lessons learned in her floral business and coaching practice to personal development goals, Jen dives deep into what worked, what didn’t, and how she plans to create alignment and success in the coming year. Whether you're a florist, entrepreneur, or creative professional, this episode will inspire you to take a reflective approach to planning your next steps.

Key Takeaways:

• 2024 Wins in the Floral Business:
  • Completed over 50 weddings, with budgets ranging from some $11,000 to $23,000.
  • Significant growth in average wedding budgets
  • Success with new revenue streams like silk floral rentals
• Lessons Learned:
  • The importance of clear expectations and systems for freelancers and staff.
  • Workshops and events were rewarding for the coaching business , but general public workshops lacked profitability.
  • Schedule more help than you think- things seem to always come up.
• 2025 Goals and Changes:
  • Relaunching a la carte flowers with updated marketing and photos.
  • Launching a dedicated silk floral rental website and brand.
  • Strengthening relationships with wedding planners and industry professionals.
• Personal Development Focus for 2025:
  • Improving health through better sleep, diet, and posture therapy.
  • Strengthening her relationship with her husband and creating a united parenting strategy.
  • Prioritizing communication and connection with her children.
• Coaching Business Updates:
  • Launching a new membership for affordable coaching access.
  • Developing a course focused on starting an a la carte flowers program.
  • Enhancing the Floral CEO Mastermind with new tools and resources.
  • Creating a separate, distraction-free space for coaching and podcasting.

Highlights from the Episode:

• Reflecting on the power of setting a "word of the year" and how 2025 will be all about alignment.
• The importance of strategic thinking and planning to create a business and life that feel good.
• Jen's excitement for continuing to help florists elevate their businesses through workshops, courses, and the mastermind.

Resources Mentioned:

• The Floral CEO Mastermind: Join a community of florists learning, growing, and thriving together. Learn more at http://thefloralhustle.com/mastermind .
• Silk Floral Rentals: Learn how to integrate silk rentals into your floral business. Blue Blossom Academy

Connect with Jen:

• Instagram: @‌thefloralhustle
• Website: thefloralhustle.com

Don’t Forget:
Take time to reflect on your wins and lessons from 2024 and set yourself up for an amazing 2025. If you’re looking for guidance, support, and inspiration, the Floral Hustle community is here to help.

Thank you for listening! Have a happy holiday season and an amazing flower-filled year ahead. 🌸