Episode Overview:
In this empowering minisode, Jen discusses the importance of showing up on social media as the face of your business. She shares practical tips for overcoming fear, hitting record, and creating videos that connect with your audience. Jen explains how being visible builds trust, magnetizes potential clients, and accelerates your business growth. Whether you're camera-shy or just unsure of where to start, this episode will inspire you to step out of your comfort zone and embrace the spotlight.

Key Takeaways:

1. Why You Should Show Up on Video:
   • Videos convey your passion, expertise, and personality in a way that static posts cannot.
   • People fall in love with you before they fall in love with your brand or products.
   • Visibility builds trust and helps you stand out in your market.
2. How to Overcome the Fear of Hitting Record:
   • Mindset Shift: Who cares what others think? Focus on the people you’ll inspire, not the critics.
   • Short-Term Pain, Long-Term Gain: The discomfort of making a video is minor compared to the benefits of growing your business.
   • Unfollow Is Okay: If someone doesn’t like your content, they can unfollow you—it’s not personal.
3. Getting Started with Video Content:
   • Start Small: Post a simple introduction video in your Instagram stories—they disappear in 24 hours.
   • Use Filters: If you’re worried about your appearance, Instagram filters can add polish.
   • Craft an Elevator Pitch: Practice a short and engaging introduction about your business, tailored to your audience.
4. Ideas for Videos to Create:
   • Introduce yourself and your business.
   • Share behind-the-scenes clips of your process.
   • Talk about your passion for flowers and what makes your business unique.
   • Offer tips or insights related to your expertise.
5. Practical Tips for Consistency:
   • Commit to one video a week and reward yourself for following through.
   • Treat video creation as part of your role as the CEO of your business.
   • Focus on connecting with your audience, not perfection.

Actionable Steps:

1. Write Your Elevator Pitch:
   • Who are you?
   • What does your business do?
   • What makes you unique?
2. Record Your First Video:
   • Post a short introduction in your Instagram stories to test the waters.
3. Set a Challenge for Yourself:
   • Commit to posting one video a week for a month.
4. Celebrate Your Progress:
   • Reward yourself when you complete your video challenge.

Highlights from the Episode:

• Why video is critical for building trust and magnetizing clients.
• Jen’s personal mindset shift: “The pain of not growing my business is worse than the discomfort of making a video.”
• How to use Instagram filters and stories to ease into video creation.
• Jen’s elevator pitch example and how she tailors it for different audiences.

Connect with Jen:

• Instagram: @‌thefloralhustle
• Website: thefloralhustle.com
• Email: [email protected]