The Floral CEO

What’s Holding You Back: The Keys to Floral Business Success


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In this episode of The Floral Hustle Podcast, Jen dives into the challenges that often hold florists back from achieving success—not just in their business, but in their lives. From the power of having a clear vision to overcoming "action faking," Jen shares actionable insights to help you break through the barriers standing in the way of your goals.

Learn how to:

  • Create a vision that feels authentic to your life and business.
  • Avoid the traps of unrealistic expectations like luxury floral design.
  • Invest in education and coaching to level up your skills and confidence.
  • Develop a strategy with bite-sized, actionable steps for success.
  • Build a business that aligns with your personal values and goals.

Jen also highlights transformative opportunities, including her upcoming workshops like Installation Rockstar Intensive and Cultural Wedding Rockstar, and shares how her Floral CEO Mastermind can help florists build a six-figure floral business while living a life they love.

Show Notes:
What’s Holding You Back From Success
Are you feeling stuck in your floral business or personal life? This episode will guide you through identifying and addressing the roadblocks preventing you from reaching your full potential. Jen shares her journey of overcoming challenges, gaining clarity, and creating a business that aligns with her life goals.

Key Takeaways:

  1. Clarity is Key: Define your vision and get specific about what success looks like for you.
  2. Avoid Action Faking: Success requires consistent, intentional action, not just buying courses or making resolutions.
  3. Understand Your Goals: Luxury floral design isn’t for everyone—know what aligns with your lifestyle and values.
  4. Invest in Yourself: Education, coaching, and community can transform your mindset and strategy.
  5. Plan Strategically: Break big goals into smaller, manageable tasks to stay on track.

Upcoming Workshops & Opportunities:

  • Installation Rockstar Intensive: Hands-on training for five installation types using Pantone’s color of the year.
  • Cultural Wedding Rockstar: Learn the art of designing mandaps, garlands, and more for cultural weddings.
  • Business, Bouquets, and Branding: Build your brand, create stunning installations, and leave with professional collateral to attract clients.

Join the Floral CEO Mastermind
Work directly with Jen and other driven florists to create a six-figure floral business that aligns with your life. Spots are limited, so act fast!

Links Mentioned in This Episode:

  • Workshops
  • Floral CEO Mastermind
  • Connect with Jen for one-on-one coaching or strategy sessions at The Floral Hustle.

Follow Jen on Social Media:
Instagram: @‌TheFloralHustle
Facebook: The Floral Hustle

Subscribe & Review:
Enjoying the podcast? Please subscribe and leave a review to help more florists discover The Floral Hustle Podcast.

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The Floral CEOBy Jeni Becht

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