In this episode of The Floral Hustle Podcast, I’m sharing strategies to set your floral business up for success in 2025. While many embrace the "new year, new me" mantra, I believe in using this time to reflect, audit, and make data-driven decisions that align with your goals. From understanding your revenue sources to time management tips and expense audits, this episode is packed with actionable insights to help you grow your floral business with intention and clarity.

What You’ll Learn in This Episode:

• Why auditing your business is essential for effective goal planning
• How to analyze what’s working, what’s not, and what’s worth tweaking in your business
• The importance of understanding your revenue streams and profit margins
• Tips for performing a time audit to maximize your productivity
• How to create sustainable, data-driven goals that align with your personal and business aspirations

Key Topics Discussed:

1. Business Auditing for Growth:
   • Conduct a CEO audit: Evaluate impactful actions from the past year.
   • Review what worked, what sort of worked, and what didn’t work in 2024.
   • Analyze revenue streams and identify areas for growth.
2. Time Management Strategies:
   • Perform a time audit to understand how you’re spending your hours.
   • Maximize time for high-revenue activities while minimizing low-impact tasks.
   • Use batching and time-blocking to stay focused and productive.
3. Expense Auditing:
   • Review subscriptions and overhead costs to identify unnecessary expenses.
   • Invest in tools and resources, like Canva Pro, that enhance your business operations.
4. Goal Setting with Alignment:
   • Set realistic, actionable goals that inspire growth without overwhelming you.
   • Focus on long-term strategies rather than reactive decisions.
   • Prioritize self-care and personal growth alongside business goals.
5. Creating a Process-Oriented Business:
   • Develop systems for tracking leads, freelancers, and client bookings.
   • Use data to inform decisions about marketing, relationships, and priorities.
6. Personal & Professional Alignment:
   • Evaluate relationships with clients, planners, and team members.
   • Make bold decisions to remove negativity and foster positivity in your business.
   • Check in with yourself: Are you filling your cup so you can better serve others?

Action Steps for Floral Business Owners:

• Schedule a “CEO Day” to reflect on your business and create a strategic plan.
• Use a notebook or spreadsheet to track leads, revenue, and key metrics.
• Perform a time and expense audit to streamline operations and maximize profitability.
• Set goals that feel inspiring yet achievable and adjust them as needed throughout the year.

Links & Resources Mentioned:

• Episode: Conducting an Expense Audit for Your Floral Business
• Rachel Hollis Podcast: How to Do a Calendar Audit
• The Floral CEO Mastermind

Subscribe & Connect:
If you’re ready to make 2024 your best year yet, don’t miss this episode! Subscribe to The Floral Hustle Podcast for more insights and tips to help you grow your floral business with confidence. Follow me on Instagram @‌TheFloralHustle for more resources, and share your goals for the new year!

Thank you for listening, flower friend. Wishing you a flower-filled, successful 2025!