Recording live at Pantheon, Kristen Deese, CFO at The Virtual CFO for the Trades, explains her fractional CFO strategy for helping trades business owners master their finances. Drawing on her experience selling her own home services business to private equity, Kristen discusses the crucial steps to ensure financial health, including properly departmentalizing financials and calculating gross profit margin. She shares the one "hot take" she would megaphone to the entire industry — why net profit trumps revenue — and details the KPIs she immediately zeroes in on when auditing a client's ServiceTitan to QuickBooks workflow.

Join us as we discuss: 

• [3:48] How a fractional CFO can help contractors with their financials and training

• [7:15] Common issues Kristen sees in the books of struggling businesses

• [14:30] Prepping companies for a private equity sale

• [18:03] How contractors should factor new tech into their financial planning
  

Check out these resources we mentioned during the podcast:

• ServiceTitan Atlas

• Freedom Blueprint for Home Services with Justin Deese

• Contact Kristen at [email protected]
  

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

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