Geronimo Unfiltered

The Future of CrossFit: Southend CrossFit’s Strategies for a 3% Churn Rate & How to ADAPT to the Changing Market

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The CrossFit industry is changing. 

People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them?


So what happens to an industry that was built on a steel will and peak physical strength? 


Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50 members. Jack and Jacob run an incredible CrossFit studio that CONTINUES to evolve and adapt to meet the market's needs. 


So what are their secrets?


Let’s find out.


You’ll hear: 

  • Insights into how Jack & Jacob keep their studio relevant AND profitable
  • The audience that Jack & Jacob are now tapping into and REAPING the rewards because of it
  • Should CrossFit follow the Hyrox path?
  • How to gain a TRUE competitive advantage
  • The BIGGEST mistakes they’ve made in the 8 years of owning a studio
  • Their most important advice for studios that are struggling

    • … and a whole lot more 


    Want to hear more from the CrossFit boys? Have a listen to their poddy Southend Podcast here.

    Give them some love over on IG @southendcrossfit or head over to their website www.southendcrossfit.com.au


    WANT MORE:

    • To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
    • Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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      Geronimo UnfilteredBy TBC Studios
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