With the continuous evolution of technology, the future of martech (marketing technology) is truly ripe and exciting. Entrepreneurs are maximizing the digital stage to reach a huge number of people and come up with fresh, engaging marketing tactics. For John Turns, these innovations will be all for naught without one important element: human connection. Chad Burmeister interviews the Vice President of Strategy at Seisan Consulting to talk about how creative creators contribute to the growth of artificial intelligence and how its constant change will play a role in the sales industry for the years to come. John also underlines the importance of earning your target market's trust by keeping an authentic self when building an online profile.

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