How do private practices adapt to out-of-network and self-pay models?

What strategies can be employed to attract and retain patients in a self-pay physical therapy model?

This week's The Dave Kittle Show episode, Dave Kittle welcomes back Dr. Michael Gorman on another podcast episode. He is the Founder of iMove PT, a physical therapist, private practice owner, and entrepreneur. He started St Louis Physical Therapy in 2002 and grew it to 7 locations. After 15 years, Michael sold his 7 clinics to a national healthcare company. He continued treating patients in the practice for another 2 and a half years before leaving completely. Michael attempted to acquire Dean Volk’s 2 clinic location practice (Volk PT), however, the Covid pandemic destroyed that potential deal. So, instead he started the iMovePT franchise to provide patients with a one on one treatment experience.

You can connect with Michael Gorman at iMove PT to learn more about franchise opportunities at https://imovephysicaltherapy.com

In this episode, we cover:

[01:05] Guest Introduction: Michael Gorman

[01:45] Discussion on Physical Therapys Future

[03:01] Evolution of Private Practice

[04:03] Challenges with Insurances and Reimbursement

[05:37] Transition to Self-Pay Model

[09:22] Innovative Techniques and Technology

[15:36] Pricing Strategies and Tiered Pricing

[27:04] Marketing and Patient Acquisition

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

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