The Marketing Millennials

The Future of Retail Media, with Sephora’s Head of Retail Media


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Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media.


The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - this episode touches on it all.


See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising. 


I had a blast chatting with Marco, and you’ll have a blast learning from him.


Follow Marco: ⁠https://www.linkedin.com/in/marcosteinsieck/⁠ 

 

Follow Daniel:

YouTube:⁠ https://www.youtube.com/@themarketingmillennials/featured⁠

Twitter:⁠ https://www.twitter.com/Dmurr68⁠

LinkedIn:⁠ https://www.linkedin.com/in/daniel-murray-marketing⁠

 

Sign up for The Marketing Millennials newsletter:

⁠www.workweek.com/brand/the-marketing-millennials⁠

 

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

⁠www.workweek.com

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The Marketing MillennialsBy Daniel Murray

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