The Future Report

Here at McCrindle, we often describe ourselves as social researchers.

This area of work can be defined as a field that offers a unique lens into understanding human behaviour, societal trends, and the dynamics that shape our communities.

In today's episode, our host, Ashley Fell, sits down with McCrindle’s Research Lead, Steph Razey, to discuss her reflections and experiences gathered from years spent unravelling the intricacies of human interaction and society.

In an era marked by rising education costs and growing concerns about the financial stability of future generations, grandparents are emerging as crucial pillars of support.

While their commitment to their grandchildren's education is unwavering, a recent study that we conducted for the Futurity Investment Group has unearthed fascinating insights into the financial aspects of this support system.

In today's episode, our host, Ashley Fell, sits down with

Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. 

In today’s workforce, we have the Baby Boomers, Generation X, Generation Y and Generation Z all mixing.

It is critical to understand the attitudes, values and expectations of the diverse generations.

In today's episode, our host, Ashley Fell, sits down with McCrindle’s Managing Director, Sophie Renton, to discuss key insights around what each generation wants in a new job.

Generation Alpha describes the current generation of children born since 2010. With over 2.8 million births worldwide every week, they are projected to become the largest generation in history, surpassing two billion by 2025.

Generation Alpha already holds considerable brand influence and purchasing power. They shape the social media landscape, influence popular culture, and drive consumer trends.

To kick off season 9 of the podcast, our host, Ashley Fell, sits down with social researcher and Principal of McCrindle, Mark McCrindle, to discuss our latest research on this significant generation.

In the realm of modern workforce dynamics, understanding how employees engage with self-learning, feedback, and professional development is paramount for fostering a thriving workplace culture.

Each generation have a nuanced approach to work with distinct approaches they take towards these integral aspects of their careers.

In recent times, Gen Z has been accused of needing constant validation from their employer.

Interestingly, our latest research does substantiate this claim.

In today's episode, our host, Ashley Fell, sits down with Research Executive at McCrindle and resident Gen Z, Josh Kemp, to discuss our latest generational insights on this topic.

Generation Y, also known as the Millennials, are a generation who have chosen differently when it comes to traditional life markers by delaying marriage, children, and the purchasing of their first home.

This generation are currently in their family forming years, now pursuing leadership roles.

They are the parents of Generation Alpha, and are a highly innovative, technological, and social generation.

In today's episode, our host, Ashley Fell, sits down with social researcher and Director of Strategy at McCrindle, Grant Dusting, to discuss our latest research on this generation.

Generation X describes those born between 1965 and 1979, which currently places them in their early forties to mid-fifties.

They witnessed the introduction of computers in schools and homes, becoming the first generation to experience working parents and higher rates of divorce.

Termed the “latch-key kids” and the “home alone generation,” they developed independence, flexibility, and a peer-oriented mindset.

Gen X, like their non-descript label, have an understated visibility in society but bring a massive influence economically, demographically, politically, and organisationally.

They are the generation at the peak of their leadership and impact.

In today's episode, our host, Ashley Fell, sits down with with social researcher and demographer, Mark McCrindle, to discuss our latest research about this generation.

Today’s Baby Boomers are the ultimate ‘downagers'; redefining expectations of their life stage, and reinventing retirement.

They are buying and selling property later in life and remaining active in the workforce later than ever before.

This is all a response to the improved life and health realities – otherwise known as the longevity boom.

In today's episode, our host, Ashley Fell, sits down with social researcher and demographer, Mark McCrindle, to discuss these insights.

Those tasked with the important job of parenting Generation Alpha are likely to be those of Generations X and Y.

While most Baby Boomers were shaped in households where fewer mums worked outside the home, today the majority of parents are two-income earning.

Along with the massive increase in the proportion of mums working full-time, expectations towards fathers have also changed, as many have become more actively involved in child-rearing.

From attendance at parent–teacher nights and class concerts, to the school drop-off, pickup, and taking parental leave; it’s the dads of Generation Alpha, not just the mums, who are stepping up.

In celebration of Father’s Day in Australia this upcoming weekend, our host, Ashley Fell, sits down with social researcher and Director of Solutions at McCrindle, Geoff Brailey, to discuss the important role of fathers in our society.

Gathering together remains an important part of the cultural makeup of Australia. However, the place in which community is found has

When you think about where the heart of the community is for

In the wake of the pandemic, the way communities come

In today's episode, our host, Ashley Fell, sits down with social researcher and Director of Solutions at McCrindle, Geoff Brailey, to discuss our latest research on this fascinating shift in the cultural fabric of Australia.