The Game Changers

Lucy Wray: Building Culture, Driving Change and Backing Women’s Sport

"Sport is this incredible rollercoaster of winning, losing, learning and bonding — I don’t think anything else creates that kind of magic."

This week on The Game Changers, Sue Anstiss is joined by Lucy Wray – an inspiring and influential leader in sport whose journey spans elite performance, business innovation and transformative change.

A former Wales lacrosse captain with over 70 international caps, Lucy’s early experiences as an athlete have shaped her deep understanding of team culture and what it takes to succeed at the highest level. 

As Group CEO of Saracens from 2020 to 2024, Lucy led the club through one of its most turbulent periods – navigating relegation, the salary cap scandal and a global pandemic, all while pregnant. Her reflections on resilience, leadership and staying true to your values in the face of crisis are both powerful and profoundly honest.

Now as an investor, co-owner of London Mavericks Netball and board member of the Netball Super League, Lucy shares her bold vision for the growth of professional women’s sport. With a rare mix of commercial acumen and heartfelt purpose, Lucy speaks about building sustainable business models, creating inclusive, player-first cultures and investing in women’s sport not just as a commercial opportunity – but as a force for social change.

Whether she’s talking about building businesses, empowering athletes or creating unforgettable matchday experiences, Lucy’s story is one of courage, creativity and an unshakeable belief in the power of sport to do good.

This is a must-listen for anyone passionate about the future of sport, the rise of women’s sport and what it truly means to lead with purpose.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

“When the world forgets Afghanistan, we keep speaking. We are the voices of the women who can no longer be heard.”

What would you risk for the right to play sport? For Khalida Popal, the answer is everything.

This powerful episode of The Game Changers tells the extraordinary story of a woman who defied the Taliban, challenged a corrupt sporting system and used football to fight for the lives and freedoms of women and girls across the world.

Khalida Popal was just a child when her family fled Taliban rule in Afghanistan. In the harsh reality of a refugee camp, she discovered football – a game that gave her joy, freedom, and purpose. Returning to Afghanistan as a teenager, she dared to play in public, formed the country’s first women’s national team and proudly captained her side in the face of threats, abuse and constant danger.

But her leadership didn’t stop on the pitch. Khalida spoke out about the abuse of female players by senior figures in Afghan football and uncovered horrific corruption at the highest levels. It was these actions that meant she was eventually forced to flee for her life.

Now living in Denmark, Khalida continues her relentless activism through the Girl Power Organisation, while leading a global campaign to get FIFA to recognise Afghan women footballers in exile – players stripped of their national identity simply because they are women.

In this gripping and deeply moving conversation, Khalida shares how she helped evacuate over 600 women and girls from Afghanistan when the Taliban returned to power in 2021, what it means to lose your identity as a refugee, and why she refuses to stay silent – even when her own life is at risk.

Raw, emotional and deeply inspiring, this is not just a story about sport. It’s about power, oppression, survival and hope. Khalida Popal is a true game changer.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

"I’ve become the person I needed when I was younger – and that’s the greatest gift I can offer the athletes I coach today."

Jenny Meadows is a former world-class middle-distance runner and now one of Britain’s most respected athletics coaches. Recently honoured – alongside her husband – as BBC Sports Personality Coach of the Year, Jenny is a European and World medallist whose success was forged through resilience, grit and a quiet determination to prove she belonged, even when she often felt like an outsider.

In this deeply honest and moving conversation, Jenny shares how sport transformed her from a shy young girl who let her brother speak for her, to someone who found her voice, her power and her purpose through athletics.

Affectionately known as the “pocket rocket”, Jenny speaks candidly about the mindset challenges she faced, and how it took her decades to believe she deserved her place at the top of the sport.

She discusses the devastating impact of doping in athletics, the heartbreak of missing out on  podiums and finals, and how, ultimately, it was a broken heart that led her to retire.

Today, Jenny co-leads the M11 Track Club in Manchester with her husband and long-time coach, Trevor Painter, guiding a group of elite athletes including Olympic gold medallist Keely Hodgkinson.

She reflects on the joy of coaching, the role of empathy and the emotional intelligence needed to support high-performing athletes as whole people - not just performers.

A passionate advocate for greater gender diversity in coaching, Jenny also shares her hopes for the future and her commitment to creating more visibility, opportunity and community for women in the coaching space.

This is a powerful conversation about identity, belief, and finding meaning beyond medals.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

“Women’s physiology isn’t a problem to be solved - it’s an opportunity to innovate.”

In this fascinating episode of The Game Changers podcast, I speak with Professor Kirsty Elliott-Sale, one of the world’s leading researchers in female physiology, about the critical need for women-focused sports science.

From her unconventional journey into the field, to leading ground-breaking research, Kirsty challenges outdated approaches and highlights why women’s health must be at the centre of performance science, not an afterthought.

We cover:

➡️  Bridging the research gap – why we must innovate rather than simply adapt male-based models

➡️  The Centre of Excellence for Women in Sport –  how the Manchester centre is dedicated to advancing research and collaboration

➡️  ACL injuries in female athletes – does oestrogen play a role, or are we missing the bigger picture?

➡️  Menstrual-cycle-based training – the scientific evidence (or lack of it) behind tailoring training to cycle phases

➡️  Pregnancy & performance – how attitudes are shifting, and why more female athletes are competing as mothers

➡️  The future of women in sports science – how young women can break into the field and drive change

Kirsty’s message is clear: women’s physiology isn’t a limitation—it’s a strength that should be studied, understood, and embraced.

“If we only ever research men, we’ll only ever understand men. It’s time to stop playing catch-up and start leading.”

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

What does it take to lead some of the biggest sporting events in the world? 

In this episode, we sit down with Sarah Massey, Managing Director of the Women's Rugby World Cup 2025, to uncover the strategy, ambition and passion behind running global sports championships.

With over 30 years of experience, Sarah has played pivotal roles in organising major sporting events, including Olympic and Commonwealth Games and World Championships, as well as working at the very top of global sports including athletics, rugby, tennis and hockey.

Before taking this key role at World Rugby, Sarah was CEO of the World Athletics Championship Oregon22, having also worked at the International Hockey Federation (FIH) and the International Tennis Federation (ITF).

From her early days at Loughborough University to managing international sporting events, Sarah shares her journey through the world of sports leadership. She talks candidly about the challenges of organising major global events, the importance of building an inclusive and high-performing team, and the key to balancing multiple stakeholders in an ever-evolving sports landscape.

Sarah also reflects on the impact of gender equality in sport.

We explore how the Women’s Rugby World Cup 2025 is set to break records in attendance and visibility as Sarah offers a behind-the-scenes look at what fans can expect from the tournament, how cities and communities are embracing the event, and what legacy she hopes it will leave for women’s rugby worldwide.

If you’re passionate about sports management, leadership or the advancement of women's sports, this episode offers valuable perspectives from one of the industry's leading figures.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

"Women’s sport has come so far, but there’s still a long way to go in terms of investment and opportunity."

In this fascinating episode of The Game Changers, host Sue Anstiss sits down with Dame Tracey Crouch, an influential figure in both sports and politics. 

Tracey shares her personal journey from growing up as a passionate sports enthusiast to serving as the UK's Minister for Sport. Her political career was defined by her commitment to grassroots sport, governance reform and championing women’s participation in sport.

Tracey also opens up about her decision to step away from politics, her ongoing work in the private sector, and how her personal battle with breast cancer re-shaped her outlook on life and leadership. 

Throughout the conversation, Tracey provides unique insights into the intersection of sports and policy, the challenges facing women’s sport and the steps needed to create systemic change in the industry.

Links & Resources:

• Follow Dame Tracey Crouch on Twitter/X  and LinkedIn
• Learn more about Hanover Communications
• Follow The Game Changers Podcast

Stay Connected: Subscribe to The Game Changers for more inspiring conversations with women breaking barriers in sport. Follow us on social media for updates and behind-the-scenes content.

#TheGameChangers #TraceyCrouch #WomenInSport #Football #Leadership #Podcast

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

Hello and welcome back to The Game Changers, the podcast where you'll hear from trailblazing women in sport who are challenging the status quo for women and girls everywhere. What can we learn from their stories as we explore equality in sport and beyond.

This is the 19th series of The Game Changers and what an incredible range of guests we have. Talented, inspiring women who are changing the game in sport.

With new episodes launching every Tuesday from March 4, the guests for this series include: 

Dame Tracey Crouch – The former sports Minister, who drove huge change in British sport and served as an MP for 14 years before standing down in 2024 and becoming Managing Director of Hanover Sport

Mel Marshall – a former Olympic swimmer turned highly respected coach, best known for coaching Adam Peaty to multiple world records and Olympic golds.

Sarah Massey – Managing Director of the Women’s Rugby World Cup 2025, who shares her extensive experience in delivering major international sporting events.

Professor Kirsty Elliott-Sale – a leader in female sports science and exercise physiology who heads the Centre of Excellence for Women in Sport at Manchester Metropolitan University.

Jess Thirlby - head coach of the England Netball team – Jess is a former international player with extensive experience in the sport, known for her strategic acumen and dedication to the netball community.

Khalida Popal - former captain of the Afghanistan women's national football team and a pioneering activist who has dedicated her life to empowering women through sport, advocating for gender equality, and using football as a tool for social change.

Lucy Wray – the former CEO of Saracens Rugby Club, who is now helping to shape the future of women's sport and is co-owner of London Mavericks Netball Team.

And 

Jenny Meadows - a world-class middle-distance runner, World Championship bronze medallist and Olympian, who is now an award-winning coach, recently honoured as the BBC Sports Personality Coach of the Year.

The Game Changers is available for free wherever you find your podcasts or you can listen directly from our website at fearlesswomen.co.uk. 

Please do start following the podcast now so you don’t miss out on these brilliant new conversations.

We also have a fantastic back catalogue of over free 200 episodes – including interviews with elite athletes, broadcasters, coaches, entrepreneurs, scientists, journalists and CEOs – all women who are changing the game in sport.

The whole of Sue Anstiss’ book ‘Game On: The Unstoppable Rise of Women’s Sport’ is also available on the podcast. You’ll find a free audio book in series 13.

As well as listening to The Game Changers on the Fearless Women website, it’s also where you can find out more about the Women's Sport Collective, a free inclusive community for all women working in sport. We now have over 10,000 members across the world, so please do come and join us. 

Do come and say hello on social media where you’ll find the host of The Game Changers @sueanstiss 

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

“Anyone can get abused. Smart people, really intelligent people, old people, young people, beautiful people, average looking people. It doesn't matter who you are, you're not like exempt because of any characteristics that you have.”
Mhairi Maclennan, Kyniska Advocacy 

Today’s episode of The Game Changers podcast could be the most important ever. 

Over the past five years it’s been a privilege to share the stories of 150 trailblazers in women’s sport and to explore topics around equality in sport and beyond.

This final episode of series 18 considers a topic that should concern everyone that loves sport – how do we keep it safe for all participants? This episode is a must listen for all parents of children in sport, along everyone working in the sports industry.  

My guest is Mhairi Maclennan, the co-founder of Kyniska Advocacy. Mhairi is an elite GB athlete, who, in 2021, made the extraordinarily brave decision to waive her right to anonymity after suffering sexual abuse at the hands of her coach. 

Following a hugely impactful campaign that saw her coach’s three-year exclusion from athletics increased to a lifetime ban, Mhairi and fellow athlete Kate Seary founding Kyniska Advocacy, the UK’s only athlete-led and sport-wide safe sport organisation. 

I learnt so much in this powerful conversation with Mhairi. 

I was shocked to discover that there’s no obligation for sports to report coaches found guilty of sexual abuse to the police or local authorities; no central register exists to track banned coaches in the UK or globally and no independent body exists across sports to deal with the most serious cases.

Mhairi also provides incredibly useful guidance about what we should all be looking out for when it comes to abuse in sport, what the law says and what still needs to change.

In the episode we talk about Kyniska’s excellent Manifesto for the Future of Safe Sport. Here’s a link to the website where you will find it and many other useful resources: https://www.kyniskaadvocacy.com/

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

Our guest today is Mel Bound the founder of This Woman Runs (formerly This Mum Runs), the world's largest digital and in-person running community for women. 

Mel is driven by her vision to inspire women everywhere to enjoy the life-changing benefits of being active and in this inspiring episode shares her journey from a chronically asthmatic child to a successful entrepreneur.

We explore how what started as a local women's running group in Bristol in 2014 has evolved into a powerful, global movement for over a quarter of a million women.

Mel talks about her experiences of running health clubs in the fitness industry and how she recognised it’s actually a space that fails many women. We discuss Mel’s transition to working sports events at Alan Pascoe’s Fast Track in the 90’s, a place that provided the foundation for many leaders in sport today.  

Mel shares the accidental creation of This Mum Runs, the challenges of building a community, and the impact of COVID on its growth. 

We discuss the challenges female founders face in securing funding, the innovative strategies TWR has employed to grow the community-focused business, and the importance of creating supportive environments for female entrepreneurs in sport.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production

Our guest today is Laura Youngson, the co-founder of Ida Sports, the world’s leading female sports footwear brand that recently received $2M in investment funding.

Laura is a huge advocate for gender equality and in 2017, led a group of women to the top of Kilimanjaro to play a record-breaking football match with Equal Playing Field. 

The trip highlighted a common problem facing female players all over the world: their boots were made for men, or children, and left their feet in pain long after the final whistle blew.

Laura went on to co-found Ida Sports which launched its first boot for female players in 2020 and since that time the brand’s continued to innovate and drive change in the sector. 

This brilliant episode explores Laura’s diverse career path – before founding Ida Sports Laura worked as a senior policy advisor for the UK Department of Business, Innovation and Skills and in event management for major sports events including the London Olympics and the European Games. 

Our conversation highlights the ongoing struggle for gender equality in sport and the innovative steps that are being taken to create a more inclusive environment for women and girls. 

Laura openly shares the challenges and opportunities in designing sportswear specifically for women, the response from retailers, and the importance of fundraising for growth. 

We discuss the wonderful collaboration taking place amongst female entrepreneurs in this space and the impact of motherhood on Laura’s own entrepreneurial journey.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production