Today I'm chatting with Carolyn Kulb, the founder of The Bloom Poet, a boutique wedding floral and event design studio in Seattle. We dive into Carolyn's journey in the wedding industry, starting as a flower farmer and transitioning into the wedding floral business. We talk about the challenges she faced in the early years and the changes she made to make her business more profitable. Carolyn shares her gentle sales system and how she follows up with potential clients, providing valuable information even if they don't initially reply. Learn why you should pay attention to the Gentle Sales system for your wedding business.

Get a copy of Carolyn's '10 gentle sales email's' here.

Visit Carolyn's website

Find Carolyn on Instagram

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

www.instagram.com/beccapountney

Time stamps:

The Gentle Sales System [00:01:03]

Carolyn discusses her successful gentle sales system that helps her book clients and avoid being ghosted.

Starting as a Flower Farmer [00:02:17]

Carolyn shares her journey of starting as a flower farmer and transitioning into the wedding floral business.

Challenges and Mistakes in the Early Years [00:05:26]

Carolyn talks about the challenges she faced in the early years, including marketing and sales mistakes, and how she overcame them.

The sustainability of wedding flowers [00:09:41]

Carolyn discusses the efforts her business makes to source sustainable and locally grown flowers for weddings.

Setting the minimum spend and pricing strategy [00:11:03]

Carolyn explains how she determined her minimum spend and pricing strategy based on factors such as supply chain, inflation, and the need for financial sustainability.

The customer journey and gentle sales system [00:14:38]

Carolyn walks through the steps of her customer journey, including website inquiries, automated emails, and personalized videos, to build trust and find the right clients.

The importance of transparency and building trust [00:19:08]

Carolyn discusses the importance of being transparent with clients and building trust by providing all the necessary information upfront.

Serving clients by providing information [00:19:51]

Becca and Carolyn talk about the value of providing clients with all the information they need to make an informed decision, and how it can save time for both parties.

Taking pressure off initial calls and focusing on helping the client [00:25:18]

Carolyn shares her approach to taking the pressure off sales calls by focusing on helping the client rather than closing the sale, and being prepared to refer clients to other vendors if necessary.

The initial sales call [00:29:28]

Carolyn discusses the process of the initial sales call, including discussing the couple's vision, needs, and budget.

Sending the questionnaire [00:30:19]

After the call, Carolyn sends the couple a questionnaire to gather more details about their wedding, including specific floral preferences.

Building relationships and getting referrals [00:35:40]

Carolyn explains how her gentle sales system leads to strong relationships with clients, resulting in positive reviews, referrals, and repeat business.

The challenges of running a wedding business [00:37:48]

Carolyn discusses the importance of learning business skills and the reality of spending more time on marketing and sales than on the craft itself.

Continual learning in the wedding industry [00:38:40]

Becca and Carolyn emphasize the importance of always learning and growing in the wedding industry.

Where to find Carolyn and her resources [00:38:51]

Carolyn shares her website, Instagram, and Facebook community where she provides resources and support for wedding professionals.

Mentioned in this episode:

Wedding Pro Business Builder

My signature programme the Wedding Pro Business Builder is LIVE and you will want to take a look at it! Find all the details on the link below:

Wed Pro Biz Builder