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For PopSugar CRO Geoff Schiller, the company’s transition from publisher to lifestyle brand has been an exercise in restraint. Schiller joined the Glossy Podcast to discuss what PopSugar has learned about the fashion and beauty retail industries, how the company uses audience data to make decisions and why publishers and retailers need to work together today.
For the accessible luxury brand Vince, creative director Caroline Belhumeur’s background in retail was a boon that saved it from the brink. Glossy interviewed Belhumeur at Vince’s Mercer Street store in Manhattan at the beginning of September during a live recording for Glossy+ members. To be in the room during the next live recording of the Glossy Podcast, become a member at Glossy.co/subscribe, and use the code ‘podcast’ for 20 percent off an annual subscription.
Rebecca Minkoff wants more designers to share their experiments and their outcomes, even when they’re negative. While the fashion industry tries to come to terms with its ongoing existential crisis, she believes transparency is something that would benefit the overall designer community. Minkoff joined the Glossy Podcast to discuss what's behind her brand's current customer approach, why she doesn’t sell her products on Amazon and what’s going to happen when the dust settles.
Frame -- which started as a side project for founders Jens Grede and Erik Torstensson while working full time at the agency they started, Wednesday -- is on track to hit $120 million sales in its sixth year. Grede joined the Glossy Podcast to talk about why he doesn’t worry much about distribution strategies, what's behind his brand’s approach to being a lifestyle business and how it places limitations on itself in terms of growth.
Kristy Caylor’s first fashion brand, Maiyet, is an ethical brand exclusively selling clothing made by self-sustaining artisans from different areas of the world. But, while running the business, she still felt like she wasn’t doing enough to help fashion’s sustainability problem. In May, Caylor launched For Days, a retail company selling T-shirts and other knitwear on a subscription basis. When customers are done with the shirts, they send them back to For Days in exchange for a fresh batch. The company upcycles the used T-shirts to make new ones. Caylor joined the Glossy Podcast to discuss the idea of ownership, For Days’ early days and how sustainability can work in fashion.
Katie Sturino is no stranger to wielding the attention of an Instagram audience. Her own blog, The 12ish Style, has 211,000 followers on the platform. And with her network of Instagram-famous dogs — Toast (who recently passed away), Muppet, Cheese and Pants — her total Instagram platform is nearing 1 million followers. She joined the Glossy Podcast to discuss how she broke into blogging by posing style solutions for other plus-size women, what mistakes brands make when working with influencers and where she predicts the industry is headed next.
Direct-to-consumer footwear brand Margaux, co-founded by Alexa Buckley and Sarah Pierson, wants to fix fit for women’s shoes. By designating three width options for every size and offering a made-to-order approach, the brand is going after customers who have struggled to find comfort in standard-sized footwear. Buckley joined the Glossy Podcast to discuss how the DTC brand playbook is changing, what was behind her brand’s a-ha moment and what it means to be a modern heritage brand.
Direct-to-consumer footwear brand Margaux, co-founded by Alexa Buckley and Sarah Pierson, wants to fix fit for women’s shoes. By designating three width options for every size – narrow, medium or wide – and offering a made-to-order approach, the brand is going after customers who have struggled to find comfort in standard-sized footwear. Buckley joined the Glossy Podcast to discuss how the DTC brand playbook is changing, what was behind her brand’s a-ha moment and what it means to be a modern heritage brand.
11 Honoré founder and CEO Patrick Herning’s biggest priority for the next year: customer acquisition. 11 Honoré is an online multibrand retailer for plus-size designer fashion, which Herning and his business partner Kathryn Retzer founded in 2017 to deliver a luxury e-commerce experience to women sizes 10 to 22. Herning joined the Glossy Podcast to discuss appealing to this customer, giving brands a helping hand and what really holds the industry back from selling plus-size fashion.
To hit its next growth stride, denim and apparel brand Good American has to look beyond the passionate followers of famous co-founder Khloé Kardashian. Grede joined the Glossy Podcast to discuss why mainstream sizing is outdated, why she didn’t want to sell only online and how online brands can thrive in a wholesale setting.
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