Where do we go from here? That was the question Sarah found herself asking back in September as she was calling for change in the food industry. 

As we prepare to take a big step forward in The Good Food Revolution, we want to take you back to where it all started, so we are going to rewind through what we consider essential listening for this movement.

We ended Season 4 of the Podcast calling for change in the Food Industry, and you answered that call. From posting on social media, flooding our inbox, and even joining our first ever Good Food CFO Fireside Chat; you let your voice be heard. The Good Food Revolution has arrived.

At the beginning of Season 5, we were asking: What now? How do we continue to disrupt? How do we create REAL CHANGE? And how do we move this revolution forward together? These are the questions Sarah ponders in this episode. She didn’t have all the answers yet, but she did have a pretty good idea about where to start, and that was with YOU. 

The Good Food CFO is creating spaces to continue to support you and this movement. To stay up to date on all we are doing, sign up for our newsletter. You can also join in by participating in our Good Food Revolution Survey.

Got a question or idea for the show?

Email [email protected]

Stay Connected! 

Instagram: @TheGoodFoodCFO

Join us in the Profitable Food Business Community

As we prepare to take a big step forward in The Good Food Revolution, we want to take you back to where it all started, so we are going to rewind through what we consider essential listening for this movement.

The Food Industry is broken. Good Food Founders have the power to change that.

Today on the Podcast Sarah speaks straight from the heart; discussing the truth about the current state of the Food Industry, and how it is rigged against small, mission driven food businesses. But she doesn’t stop there; she provides insight into how to create meaningful and equitable systemic change. This is the Good Food Revolution.

If you have felt the effects of this broken system on your business, and wondered what options you have to take a stand against inequity, this is the episode for you! Tune in, stand up, and speak out.

Got a question or idea for the show?

Email us at [email protected]

Instagram: @The.Good.Food.CFO

Join our Newsletter to stay up to date on The Good Food Revolution

Earlier this year as The Good Food Revolution began to take shape, Sarah shared her thoughts around how to build momentum in this movement. One of the most important steps was keeping the conversation alive. That led to the creation of [email protected], a place for you to send questions and comments about specific episodes, and even to share what topics you would like to hear in future episodes.

In this episode, Sarah is going through the inbox and answering listener questions related to goal setting for the year ahead, forecasting for a business that isn’t IN business yet, and budgeting for trade spend with sustainable profitable growth in mind.

Got a question or idea for the show?

We’ll be doing more episodes just like this in the future, so send us your questions! Email [email protected]

Stay Connected! 

Instagram: @TheGoodFoodCFO

Join us in the Profitable Food Business Community

Having a Financial Forecast is like having a road map for your business. The more robust that forecast is, the more confident you can be that you are headed in the right direction. But many Food Founders don’t complete the process due the uncertainty around sales projections and promotional planning. 

In this episode, Sarah welcomes back Felice Thorpe as they discuss forecasting, and introduce the brand new Annual Planning Workshop they have created to help founders simplify the financial forecasting process.

You’ll hear:

• What you’ll need to get started with your Financial Forecast
• Why you should include your team in the process
• How to get over the fear of getting your Sales projections wrong
• Where to include promotions in your plan
• And so much more!

Financial Forecasting is a valuable process for your Good Food Business. The resulting 12-month Financial Forecast is a tool you can revisit throughout the year to ensure that you are on track to reach your goals.

If you are interested in the Annual Planning Workshop, visit our website. You’ll find more information on this workshop, as well as our new Good Food CFO Courses as they become available.

Got a question or idea for the show?

Email us at [email protected]

Instagram: @The.Good.Food.CFO

Join us in the Profitable Food Business Community

Influencer marketing can change the trajectory of your business overnight. It can also lead nowhere, leaving you wondering why you invested any time, effort or money in the first place.

In this episode, Sarah is joined by TikTok influencer Becca Murray and Piquant Marketing Agency Founder, Lindsay O’Donnell for a round table on all things Influencer Marketing. 

Every angle is covered in this conversation, as you hear perspectives and gain insights from both sides of an influencer marketing deal/relationship. And you might be surprised about what you learn! 

The panel discusses:

• The importance of building an organic relationship with an Influencer
• The surprising negotiation details you’ve probably never thought about
• How much work is actually involved for both the Influencer and the Brand
• A completely different way to look at ROI 
• And so much more! 

Connect with Becca

Website: Becca Murray Photo

Instagram: @thebeccamurray

TikTok: @thebeccamurray

Connect with Lindsay

Website: Piquant Marketing

Instagram: @piquantmarketing

Got a question or idea for the show?

Email us at [email protected]

Instagram: @The.Good.Food.CFO

Join us in the Profitable Food Business Community

The Good Food CFO is evolving.

In this special bonus episode Sarah is sharing what is next for The Good Food CFO, and how we can take this movement to the next level. 

Sarah is sharing:

• The Good Food CFO’s new mission statement, and the why behind it
• Our new website and social media handles
• How you can take action and join this movement

Episode Links:

Website: TheGoodFoodCFO.com

Newsletter: Sign Up

Instagram: @thegoodfoodcfo

Got a question or idea for the show?

Email us at [email protected]

Join us in the Profitable Food Business Community

Are you struggling to understand your cash flow? Have you ever thought “How can I scale my production without taking on more debt?” 

In this episode, Sarah is answering that question and rethinking how we talk about, and understand cash flow in food businesses. She will break down everything you need to know in order to grow your business sustainably, while still working toward your goal of profitability.

Sarah is sharing:

• Key terms for understanding your cash flow
• Exactly how your gross profit margin relates to your cash flow
• How to understand the impact of your profit margins across sales channels
• How to rethink your sales channel strategy to meet your cash flow goals
• 4 Steps for gaining knowledge and confidence around your cash flow today

You’ll leave this episode with a better understanding of the relationship between your margins and cash flow so you can make informed decisions about funding the growth of your business.

Got a question or an idea for the show? 

Email us at: [email protected]

Follow along on Instagram: @sarah.delevan.consulting

Join us in the Profitable Food Business Community

There has been a lot of talk recently about the ”need” to implement accrual accounting instead of cash accounting if you are, or plan to be, seeking investment for your Good Food Business.  

In this episode, Sarah is joined by Danielle Hayden, Founder and CEO of Kickstart Accounting - an accounting firm designed to help female entrepreneurs understand their financials in order to grow their businesses and become more profitable.

Sarah and Danielle are breaking down cash and accrual accounting, and why the method you choose matters to your business. You’ll hear:

• The differences between cash and accrual accounting 
• How the accounting method you choose ties to your taxes
• What systems and people you must have in place if you want to implement Accrual accounting successfully
• How to think about choosing an accounting method for your business, whether you’re seeking investment or not
• And a lot more!

Choosing the right accounting method for your business will look different for everyone. Every business is unique, and your accounting method should be serving your specific needs and goals. Getting clear on the differences is the best place to start.

Connect with Danielle:

Website: Kickstartaccountinginc.com

Podcast: Entrepreneur Money Stories

Got a question or an idea for the show? 

Email us at: [email protected]

Follow along on Instagram: @sarah.delevan.consulting

Join us in the Profitable Food Business Community

As a native to New Jersey, Emily Winston always looked forward to the days when her father would bring home H&H bagels after a long day of business in New York. After moving to the west coast and learning that H&H went out of business in 2011, Emily was devastated and became determined to recreate the bagel that she remembered cherishing as a kid. After 5 years of trial and error, Boichik Bagels was born. 

Today, Emily joins Sarah on the podcast to share how she is building a bagel empire on her own terms. From testing her recipe on friends and family and launching at the Eat Real Festival in 2017, to opening her first retail space and now growing that to a multi-location operation, Emily walks us through it all. 

You will hear how Emily:

• Developed the perfect bagel recipe
• Tested to find out if there was a market for her premium product
• Ran the numbers and sold HERSELF on her business plan
• Approached funding in a creative way when she didn’t like what the Banks were offering

Emily has been doing things her own way since day one, and her story is proof that with a lot of passion and a little bit of chutzpah, you can too.

To connect with Emily:

Website: https://boichikbagels.com

Instagram: @boichikbagels

LinkedIn: Emily Winston

Got a question or an idea for the show? 

Email us at: [email protected]

Follow along on Instagram: @sarah.delevan.consulting

Join us in the Profitable Food Business Community

If you have been following along with The Good Food Revolution, you know that I recently asked this community of Good Food Founders where they feel knowledgeable and confident in building a business on their own terms, and what they want to learn more about. There was a resounding response that you want to know more about alternative and unconventional sales channels. You want to know what’s beyond the retail store, and you were most interested in learning about Food Service.

In this episode, I’m joined by Kim Bryden, the Founder and CEO of Cureate - an education, consulting and procurement firm devoted to building an empowered supply chain to meet changing consumer demand.   

Kim is sharing:

• What the Food Service channel really looks like (it’s not just supplying restaurants)
• Channel opportunities that you may not have thought of
• How the traditional Food Service supply chain works
• What Cureate is doing to disrupt the channel and open doors for small good food brands

Connect with Kim:

Website: https://www.cureate.co

Instagram: @cureateco

Got a question or an idea for the show? 

Email us at: [email protected]

Follow along on Instagram: @sarah.delevan.consulting

Join us in the Profitable Food Business Community