Seventeen years. $140 million in funding. And Goop—the empire Gwyneth Paltrow built on clean beauty, provocative candles, and aspirational wellness—is still not profitable.

Today, Sammi unpacks the paradox of Goop: a brand that pioneered the $6.3 trillion wellness industry, yet can’t seem to make money from it. From the downfall of Goop Beauty at Sephora to the unexpected success of Goop Kitchen, and the leadership style that insiders compare to Anna Wintour, this is the story of how being an influencer and being a CEO are two very different games.

Does Goop even need to exist in 2025—or has every other influencer already copied its playbook better?

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Here’s what Sammi covers today:

00:00 Goop’s $140 Million Paradox

01:04 Gwyneth’s Kitchen-Table Origins

02:03 Charisma vs. CEO Skills

03:16 Layoffs and Leadership Turmoil

03:43 Beauty’s Bust, Fashion’s Flicker

05:10 The Surprising Success of Goop Kitchen

05:50 The Investor Dilemma

06:30 The Bigger Cultural Question: Do We Still Need Goop?

09:46 Closing Thoughts

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