What does it take to build a luxury empire? Is it the product? The price? The exclusivity?

Or is it… you?

Few people in fashion—or any industry—understood this better than Tom Ford. The man didn’t just create a luxury brand; he became the brand. His name became synonymous with power, seduction, and high-gloss, high-status living.

In this episode, we’re unpacking:

✅ How Tom Ford positioned his company to appeal to the affluent elite

✅ The strategic use of pricing as a tool to increase desirability

✅ How Ford transformed himself into a living, breathing luxury icon

If you want to learn how to position yourself like Tom Ford—becoming the embodiment of your brand and attracting high-net-worth clients effortlessly—I've got something that will take you deeper.

👉 It’s called Whales Not Minnows, my exclusive video newsletter for professionals who want to stop chasing small deals and start attracting affluent clients. Each week, I break down the exact strategies used by luxury brands and top-tier service providers to command higher fees, build exclusivity, and position themselves as must-have advisors to the wealthy.

If you’re ready to elevate your brand and start working with high-net-worth clients, join Whales Not Minnows today. You’ll get insider insights and proven tactics to stand out in the luxury market—and position yourself as the Tom Ford of your industry.

Sign up now and start attracting the kind of clients who change everything.

#LuxuryBranding #TomFord #HighNetWorth #AffluentMarketing #LuxuryLifestyle #ExclusiveMarketing #BrandStrategy #PersonalBranding #HighTicketSales #LuxuryBusiness #AffluentClients #LuxuryIcon