If your studio limps into summer every year, bleeds through Christmas, then prays for a New Year miracle - you’re not alone. But you don’t have to cop another rinse-and-repeat.

This episode is a line in the sand. Ryan Fernance (the bloke who steered multiple F45s to the 300 Club through lockdowns) breaks down “Separation Season” - the next 90 days where the pros surge ahead and the dabblers burn out. No fluff. Just the boring, battleground basics that actually move the needle.

Here’s what we’re covering:

-The real reason studios spiral - and how to stop it at the source

-Why “boring is the battleground”: show up, sleep, macros… and business fundamentals

-The Green Line: grow by net +3 members per week (and why it saves your summer)

-Lead flow that works: 20 leads/week, call inside 5 minutes (1 minute = 300x pickup)

-Offers that profit from day one (ditch free/$7 trials) and convert 80% to full-price

-Your UVP: be “[Your Suburb] [Your Brand]”, speak to one avatar, one problem, one offer

-Seasonal strategy: spring push, Christmas survival, and rolling into the New Year miles ahead

… and a whole lot more

Chapters:

⏳ [00:00] From Spiral To Structure: Ryan’s Lowest Points (And The Way Out)

⏳ [02:10] Backstory: 10 Years In, Hitting The 300 Club (Twice)

⏳ [06:40] Boring Is The Battleground: Basics That Actually Win

⏳ [09:40] UVP 101: Be “Hope Island, F45” - Not Just “F45”

⏳ [15:00] Fix Root Causes, Not Quick Hacks

⏳ [17:10] What Is “Separation Season”?

⏳ [20:14] The Green Line: Net +3/Wk So You Don’t Limp Into Summer

⏳ [22:30] Lead Gen That Lands: Avatar, Content, One Profitable Offer

⏳ [28:35] Turn Pro: Standards, Separation Sunday, Time Blocking

⏳ [34:05] Profitable Intros, Real Retention, 2–3% Churn

⏳ [35:51] Traction Discipline: How To Win The Day

⏳ [37:50] Grab The Playbook + Next Steps

Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all.

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