In this episode, we've got Celine North with us. Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardale. Celine brings more than twenty-five years of experience to Boardale, which is a platform that allows board members to engage easily. Join us for a great conversation about transitioning in sales and technology selling.

What You’ll Learn

1. Sometimes you have to take one step back to go two steps forward in sales
2. Sales is all about building internal relationships
3. How is it going to be like selling in a recession

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

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The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Don Addington with us. Don, a veteran sales leader, is the Chief Revenue Officer at Tackle.io. Don and Tackle are helping software companies get onto cloud marketplaces which enables them to sell their product to companies easier. Join us for a great conversation about sales and growing your company with Tackle’s cloud go to market strategies.

What You’ll Learn

1. How Don went from being a recruiter to be a driving force of the growth of Tackle
2. How you can accelerate your company’s sales cycle by using Tackle
3. Ways that your email can stand out from the many emails that clients get from competitors by being meaningful

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamental_173_Selling in the Hospitality Industry_Part 2

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Maryclare Sweeney with us. Maryclare is the Director of Sales at SEVENROOMS, which sells into the hospitality space. As a talented sales manger, she gives some secret strategies for success and how the company had to make changes, like so many, due to COVID.

What You’ll Learn

1. The growth journey of Maryclare and SEVENROOMS
2. What was it like to sell during COVID
3. Maryclare thoughts about selling against competitors
4. What Maryclare has learned selling to restaurants 

1. About SEVENROOMS and Maryclare Sweeney [3:04]
2. Maryclare’s thoughts on the biggest fallacies in nutrition [07:44]
3. Being more influential than you think you are [11:46]
4. Maryclare’s thoughts about zoom fatigue [17:28]
5. Paying it forward [22:37]
6. Sam’s Corner [24:24]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 172: Jeremy Hurewitz

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

In this episode, we've got Jeremy Hurewitz with us. Jeremy Hurewitz is the founder of Challenger Hill Consulting, where he is using his years of International experience to gain a new outlook on leveraging clients. Join us for a great conversation about improving your sales skills from skills he learned from leaders in International espionage.

What You’ll Learn

1. How Jeremy began to encounter International spies
2. Tactics and strategies to connect with clients like a spy
3. Use methods to attract overseas clients 

1. About Jeremy and Challenger Hill Consulting [02:57]
2. The meaning of selling like a spy [03:58]
3. How does someone sell like a spy [10:53]
4. This strategy bordering on the line of unethical [14:06]
5. Paying it forward [20:34]
6. Sam’s Corner [24:35]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 171: Jen Spencer

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving.

What You’ll Learn

1. How Jen became the CEO of SmartBug Media
2. The balance of keeping things the way they are with instituting new direction
3. What marketing tactics are and aren’t working anymore 

1. About Jen’s journey to CEO [2:45]
2. What it’s like being a CEO [06:52]
3. Organizational realignment [11:21]
4. Strategies for talent acquisition, retention, and inclusivity [14:50]
5. New marketing innovations [19:14]
6. Sam’s Corner [23:31]

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.

Friday Fundamentals 170: Kathleen Booth

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.