The Hair Game

Britt Seva joins us again this week to cover the 5 most important aspects that struggling hairdressers need to address. She also gives us ways to make a human connection between visits.

• How to stop being a chronic learner & start taking action

• How the pandemic changed what clients want from us

• Ways to make a human connection between visits

Britt's top 5 most important topics for the struggling hairdresser

• target market and branding

• effective consultations

• margin for magic – book in time for the game changers

• social media platforms – which are best for you?

• selling retail

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting Britt's education course + a $100 Amazon gift card! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

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http://www.instagram.com/loveerictaylor

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We celebrate our 200th episode with one of the best in the business! Britt Seva began helping stylists thrive after she realized her marketing game was stronger than her hair game. She joins us to discuss what important experience she gained as the director of a salon and how she developed Thrivers Society.

This Week's Topics:

• leaving the corporate world for hair school; finding out she wasn't great at haircuts but great at marketing

• Being hired as the director of the salon she worked at; learning managerial and entrepreneurial tactics

• Lessons learned running a salon

• Developing and running Thriver's Society

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting Britt's 3 education courses! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Kate Ahl joins us this week to explain how you can use Pinterest to boost your clientele. We discuss the differences between Pinterest and Instagram, as well as tips and advice on creating an effective "Pin".

This week's topics:

• What is Pinterest & why it is different

• How to create an effective Pin

• Why your website is crucial to use Pinterest effectively

• Pinterest Ads

• Monitoring and posting frequency

• Claiming your other social media accounts to boost connections

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a GHD Pro Hairdryer! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Fred Jones, Chief Counsel of the Professional Beauty Federation of California joins us again to discuss the proposed Senate Bill 803 that would remove the required licensure for certain beauty services in California. He takes us through scenarios that we may see down the road if this bill passes.

This week's topics:

• What is Senate Bill 803? What would happen if it passes?

• Impact on Education

• Impact on professionalism of industry

• Recognizing out-of-state licenses

• What has happened in other states with similar bills

For more information or to get involved, visit @probeautyfederation on IG or https://www.beautyfederation.org/

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a Bose wireless speaker! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Leda @ledafazal joins us again this week to share her story growing up in an abusive household and the toll it took on her family. Listen to her inspirational journey towards hair and how she has made the most of her past experiences to become the successful hairdresser she is today.

This Week's Topics:

• Growing up in an abusive household

• Running away and getting emancipated

• Using work ethic to support herself and go to college

• Having a bad experience as a client motivating her to hair school

• Reconnecting with her father & that experience affecting her as a mother

Hairstylists- you can learn the signs of Domestic Abuse - there's actually a program stylists can take called Cut It Out that teaches:

1. How to recognize signs of domestic abuse

2. How to compassionately communicate with someone in your chair about it.

Go to https://elitebeautysociety.com/cut-it-out-pba/ for more info on the program Domestic Violence Hotline 800.799.SAFE (7233)

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting an $150 Apple gift card! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

As a behind-the-chair stylist, is it worth putting your time and effort into ANOTHER social media platform?

Master Color Specialist and TikTok creator Leda Fazal @ledafazal joins us to tell us all about TikTok! We discuss if being on TikTok brings in clients, what types of content does well (and what doesn't), and much more.

This Week's Topics:

• What makes a video discoverable on TT vs IG

• How TT live works; your viewers can tip you!

• TT as a viable way to get clients in the chair

• What the hair community wants to see on TT

• Why she requires her stylists to do b4 & after photos

• What types of content can attract a following

• Posting: Frequency, editing, hashtagging, and captioning

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting an $150 Amazon gift card! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Hairdresser, Author, Mentor... Tabatha Coffey is known throughout our industry as someone who can help you cut through the noise and truly improve yourself.

Tabatha takes us through lessons to take away from the past year when it comes to finances, mental health, & client relations.

This Week's Topics:

• Her personal journey towards becoming a behavioral and cognitive therapist

• The power of positive thinking

• Important Lessons to be taken from the past year

• ETA on Hair Shows & in person education

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting an EyeVac Pro touchless vacuum! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

We continue our conversation with IG Expert Jamie Dana @jamiedanahairstylist this week. Jamie gives us the 3 aspects of a great caption and how to make writing them a much easier (and quicker) task. She also weighs in on the negative aspects of social media and what she would change about the industry.

This week's topics:

• How to write effective captions for IG

• IG Story Highlights – How these are important & What to include

• The 5 different types of videos on Instagram – How they are different & why to use each one

• The Social Dilemma and dark side of social media

• What she would change about the industry

• Her Hair Horror Story!

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a Roomba! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

Hairstylist Business Educator Jamie Dana @jamiedanahairstylist has transitioned from a behind-the-chair stylist to an Instagram coach dedicated to helping hairstylists attract their dream clients. In the first of a 2-part series, she gives us valuable advice to improve your IG account. She breaks down 5 specific things you can do right now to help convert page lurkers to followers, and followers to clients.

This week's topics:

• Transitioning to 100% education & leaving her business behind the chair

• Her business education retreat for beauty pros

• Teaching beauty pros about IG for business

• Tactics to use on your IG account to attract dream clients

• Converting followers to clients

• Improving photos of your work and overall content

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a Harmon Kardon bluetooth speaker! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic

97% of consumers go online to find a service - Is your business coming up towards the top of online searches? That's SEO.

Digital Marketing Expert Kim Fischer @13emeraldsmarketing joins us this week to explain the importance of SEO (Search Engine Optimization) and how to fine-tune your online presence for local results to get more clients!

This week's topics:

• What is SEO?

• Getting set up on Google My Business

• Important aspects to pay attention to on GMB

• How to take care of your reviews section

• Citations & List Building

• Tips for your website to improve SEO

• Paying for Ads- should you do it?

• The services she offers for hire

Have you left a review for The Hair Game Podcast yet? This week's Pod Loot winner is getting a GHD Pro Flat Iron! To enter, just leave a review on the Apple podcasts app or iTunes. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠

FOLLOW US

http://www.instagram.com/thehairgamepodcast

http://www.instagram.com/salonrepublic

http://www.instagram.com/loveerictaylor

http://www.facebook.com/salonrepublic