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This episode shows us the current state of digital (including social) media. As a beauty professional, you need to market your services to likely customers in an effort to keep your book full. Which social media networks are gaining in popularity and which are losing? Find us on Instagram: www.instagram.com/salonrepublic/
www.instagram.com/4erictaylor/ Subscribe to our Youtube channel or THG vlog site! https://www.youtube.com/channel/UCroeKASK16sWJnEeGplY-Ng
http://salonrepublic.com/thehairgame/
Eric Taylor talks candidly with Ted Gibson and Jason Backe about how they made it to the main stage at all the beauty shows, how they got our favorite celebrities into their chairs, why they closed their renowned salon in NYC, their move to the west coast and more!
Find us on Instagram: www.instagram.com/salonrepublic/ www.instagram.com/4erictaylor/
Check out our Youtube channel or THG vlog site! https://www.youtube.com/channel/UCroeKASK16sWJnEeGplY-Ng http://salonrepublic.com/thehairgame/
Carlos @sugarskulls Ramos strives to make every client that sits in his chair feel welcomed (and like a rock star). Listen in as we discuss the little things he does that make a big difference in the client experience.
Watch the video interview on our youtube channel!
https://youtu.be/THZOyylXl_s
Find us on Instagram: www.instagram.com/salonrepublic/ www.instagram.com/loveerictaylor/
Last week we spoke to random people on the street to get their impressions of our industry- one-off anecdotal accounts on a micro level. This week we're doing the opposite and getting a high-level macro view of the industry with Cyrus Bulsara, who runs PCR (professional consultants and resources) which is the go-to source of data for the beauty industry. He recently released his latest report and we're going to ask him what's in it.
Eric hit the streets of Santa Monica, CA to get the real story from the everyday client. What are their favorite (and least favorite) things about going to the salon? With answers ranging from very funny to very valuable, hairdressers definitely gain some good insight into the minds of their client.
Check out a video of these interviews here:
https://youtu.be/oRdpQj2C3JQ
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