The Hair Game

In a sudden rush of enthusiasm, the three-year-old social networking app Vero has gone from obscurity to the most downloaded app on the apple app store. The beauty industry's audience and influencers alike jumped on and created accounts to stake their claim on, what may be, the Instagram killer. Here's what it is, who's behind it, and what you need to know about it.

Eric Taylor did some digging to find out what makes a smile so powerful, and how to use it in your day-to-day interaction with clients to make yourself happier and positively affect others.

So happy to bring you this episode with Gordon Miller. Gordon recently left his post as publisher of American salon magazine to become the CEO (chief engagement officer) at Hairbrained. He just launched his new podcast called "hairbrained conversations" which is a must listen. Gordon's history is, in many ways, a recent history of our industry. He's stood in a very unique place for decades, an unbiased position, a connector between all different factions of the industry. He's a power networker. A contrarian. And a forward-looking thinker. We talk about his reasons for leaving American salon, how technology has disrupted the industry, and his latest view of social media. I also kept the behind the scenes of our recording so you can see how awkward I can be when doing these podcasts. Enjoy.

At ISSE, Eric was able to sit in on a class by hairstylist and social media educator Jamie Dana and immediately asked her to join him on The Hair Game. Her insight and knowledge of Instagram, photography, and the hair industry gives listeners a ton of valuable information on how to make your IG account on point. They cover topics such as:

- How to gain the followers you want

-What an effective IG account looks like

- The most important reasons for using IG

- Future trends for IG and social media

Eric hit the floor of ISSE 2018 in Long Beach, CA with a microphone and camera and interviewed hairstylists, company owners, and brand/product specialists to get a glimpse of what is happening in the hair world, including:

-New products launching this year

-Hot new trends happening worldwide

-Thoughts and views on ISSE and the industry