The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

In the last few episodes, we’ve assessed your conversion rate and SEO or search engine optimization.  Those are your more behind the scenes tasks.

Now today let’s look more about your social media.

I want to start by saying you don’t NEED social media for your etsy shop tomake sales. And you definitely don’t need to be on all of the platforms.  Being on all of the platforms can actually hurt you.  But there is no doubt that social media helps you grow a brand, not just an Etsy shop.

So if  you want to focus on growing a business, you have a plan for social media in one form or another.

So let’s talk about how to assess what’s working for you right now.  Then we’ll finish up by talking about the mistakes you might be making.

Links I mention:

Grab my JumpStart training here - theheartlandcreative.com/jumpstart

Search Engine Optimization should be the base of every single Etsy shop.  Getting found by buyers in searches is the best way to make Etsy work for you instead of you working for Etsy.  You pay Etsy fees for a reason, right?  You want to grab a piece of the traffic they have to offer.

This episode covers how to determine if your Etsy SEO is working for you.

After you listen, head on over to dailyetsysales.com to learn more about SEO and how I can help you perfect yours!

The next few episodes we’re going to be learning how to assess your shop so you can easily focus on what you need to do next to make more sales on Etsy.

This is really important but a step that a ton of sellers completely skip over.  You might know how many sales you’re making per month and if you’re reaching your goal or not.  But if you don’t know WHY then you’re not using the data that Etsy gives you to your advantage.

Today the first step is the behind the scenes of your business. And one of the most important factors is your conversion rate.

After you listen, join me in my free masterclass that talks more about the top mistakes I see sellers making and my 5 part framework for getting more sales - www.dailyetsysales.com

www.theheartlandcreative.com

www.theheartlandcreative.com

www.theheartlandcreative.com

www.theheartlandcreative.com

www.theheartlandcreative.com

Hello and welcome to Episode 1 of The Handmade Shop Podcast.  I'm Sarah!  I'm a full time Etsy seller in the top 4,00 shops worldwide and your source for efficient and effective Etsy tips and tricks.  I'm so glad to have you hear.  Listen to episode one to learn all about how to succeed on Etsy and why this platform gives you such amazing opportunities for growth.

Then join me here for my free masterclass all about my proprietary, 5 part framework for getting more sales on Etsy - www.theheartlandcreative.com/freeclass