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I have a friend in his early 40s. Successful business, great marriage, involved dad, respected in his community. By every measure, the guy has his life figured out.

He's also lost 60 pounds three times. And gained it all back every single time.

When I asked him why, his answer was honest: "I just don't care enough when I'm a little heavier. It doesn't really bother me."

That's exactly the problem.

After working with over 1,000 clients, I can tell you that most people who struggle to stay consistent don't have a plan problem. They have a why problem. Their goal is too small, too selfish, and too easy to abandon when life gets hard.

In this episode I share the three questions I ask every client who can't keep the weight off, and why the answer to those questions matters more than any nutrition strategy or workout program I could ever give you.

What you'll learn:

• Why outcome-based goals like "lose 20 pounds" almost always fail long term
• The difference between a selfish why and a legacy why
• The three questions that help you build a why strong enough to survive real life
• Why I still hit my three workouts a week during one of the hardest stretches of my life