Nir Eyal is a globally recognized authority on behavior change and human potential. His frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford, Nir has collaborated with leaders and organizations worldwide to boost performance through behavior design.

Today on the show we discuss: the two types of beliefs that control everything you do and why most people are stuck in the wrong ones, why motivation is not a straight line and the real reason people keep quitting on their goals, the wild rat study from the 1950s that proves a single belief shift can make you 240 times more persistent, why positive thinking and vision boards are actually working against you, the four questions that can tear down any limiting belief in real time, and why your beliefs about aging may be more powerful than your diet, your workouts, or whether you smoke and much more.

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