In this episode of the High Performing Dental Team podcast, Dayna Johnson interviews Jeff Gladnick from Great Dental Websites. They discuss the evolution of dental websites from simple brochures to comprehensive hubs for patient interaction.

Jeff shares insights on optimizing user experience, the importance of aligning branding with target audiences, and effective SEO strategies for attracting ideal patients. He emphasizes the necessity of content creation and the role of copywriting in engaging potential patients. The conversation concludes with practical tips for dental practices to enhance their online presence and patient acquisition strategies.

Takeaways:

➡️The evolution of dental websites has transformed them into interactive hubs.

➡️User experience is crucial for converting website visitors into patients.

➡️SEO strategies should align with the practice's branding and target audience.

➡️Content creation is essential for engaging potential patients.

➡️Copywriting must reflect the unique value proposition of the practice.

➡️Dental practices should utilize email newsletters for internal marketing.

➡️Understanding patient priorities can lead to better service offerings.

➡️Websites should be tested for user-friendliness from a patient's perspective.

➡️Aligning social media messaging with website content is vital.

➡️Continuous optimization and testing are key to improving conversion rates.

Chapters:

00:00 Introduction to Jeff Gladnick and His Journey

03:08 The Evolution of Dental Websites

05:58 Creating a Patient-Centric Website

09:03 Optimizing User Experience and Conversion Rates

11:59 Aligning Branding with Target Audience

14:58 SEO Strategies for Attracting Ideal Patients

18:01 The Importance of Content Creation

21:12 Final Tips and Best Practices

Reach out to Jeff at: https://www.greatdentalwebsites.com/

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In this conversation, Dayna Johnson discusses strategies for dental practices to boost production and patient engagement as they transition into the 4th quarter of the year. She emphasizes the importance of reaching out to patients with unscheduled treatments and unused insurance benefits, particularly as the year-end approaches. Dayna provides practical tips on utilizing practice management software and patient engagement tools to effectively communicate with patients and encourage them to schedule necessary treatments before their benefits expire.

Takeaways:

👉September is often blamed for low production, but it's a myth.

👉October is a crucial month for reaching out to patients.

👉Patients need to be informed about their unused benefits.

👉Regularly run reports to identify unscheduled treatments.

👉Educating patients about their insurance is essential.

👉Email campaigns should be conversational and straightforward.

👉Utilize patient engagement software for effective communication.

👉Traditional phone calls remain effective in patient outreach.

👉Create campaigns that inform patients of their benefits.

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In this final episode of the five part series on cleaning up the Dentrix database, Dayna Johnson discusses the importance of maintaining accurate and up-to-date treatment plans. She emphasizes the roles of both the clinical and admin teams in this process, providing strategies for empowering the admin team to manage outdated treatment plans effectively. The conversation highlights the need for clear communication and collaboration between teams to ensure patient data is current and relevant, ultimately improving case acceptance and practice efficiency.

Takeaways:

➡️Cleaning up treatment plans requires careful consideration and research.

➡️The clinical team plays a crucial role in maintaining treatment accuracy.

➡️Empowering the admin team can streamline the cleanup process.

➡️Outdated treatment plans can lead to lost revenue.

➡️Clear communication between clinical and admin teams is essential.

➡️Regularly updating treatment plan fees is important for practice profitability.

➡️Rejecting outdated treatment plans can prompt necessary re-treatment planning.

➡️Utilizing the treatment manager report helps track unscheduled treatments.

➡️Establishing rules for treatment plan age can aid in management.

➡️Continuous education and collaboration can enhance team performance.

Chapters:

00:00 Cleaning Up Treatment Plans

08:38 Empowering the Admin Team

15:49 Final Thoughts and Next Steps

Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call

In this episode, Dayna Johnson discusses the importance of cleaning up insurance records in Dentrix, a dental practice management software. She emphasizes the common challenges faced by dental teams regarding insurance management, including the frequent changes in patient insurance and the potential for duplicate entries. Dayna provides practical tips for effectively searching for insurance plans, maintaining consistency in naming conventions, and cleaning up duplicates to streamline the insurance database. She concludes by offering resources for further learning and support in mastering Dentrix.

Takeaways:

➡️Insurance management is a significant pain point for dental practices.

➡️Always perform at least three searches before adding a new insurance plan.

➡️Using group plan names can help differentiate between similar plans.

➡️Consistency in naming insurance carriers is crucial for database management.

➡️Joining plans can help eliminate duplicates in the insurance database.

➡️Mark inactive plans with Z's to avoid confusion.

➡️Purging insurance plans can help clean up the database but may lose historical data.

➡️Maintaining a history of claims is important for reference.

➡️Resources are available for deeper learning about Dentrix.

➡️Support is available for practices looking to improve their efficiency.

Chapters:

00:00 Introduction to Dentrix Fall Cleanup Series

01:27 Navigating Insurance Challenges

10:07 Cleaning Up Insurance Duplicates

16:20 Conclusion and Further Resources

Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call

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In this conversation, Dayna Johnson and Cheryl McKenna discuss the topic of passing on credit card fees to patients in dental practices. They explore the history and recent growth of this practice, the potential financial implications for both the practice and the credit card processor, and the rules and compliance requirements for implementing fee passing programs. They emphasize the importance of considering the impact on patient satisfaction and the potential for negative reviews.

Takeaways:

👉Passing on credit card fees to patients has been a growing trend in dental practices, driven by marketing messages from merchant service providers.

👉There are two types of fee passing programs: cash discount and surcharge. Cash discount involves raising all prices and offering a discount for cash, while surcharge allows passing fees to credit card payments but not debit card payments.

👉Compliance with rules and regulations is crucial for practices implementing fee passing programs, as violations can result in fines and even being blacklisted by card brands.

👉Practices should carefully consider the impact on patient satisfaction and the potential for negative reviews before implementing fee passing programs.

👉Working with a merchant advocate can help practices identify and reduce unnecessary fees on their credit card statements, improving profitability without passing on fees to patients.

Chapters:

00:00 Introduction and Background

01:04 The Growing Trend of Passing on Credit Card Fees

06:09 Understanding Cash Discount and Surcharge Programs

11:04 Compliance and Rules for Fee Passing Programs

18:24 Considering Patient Satisfaction and Negative Reviews

21:12 Reducing Unnecessary Fees and Improving Profitability

Contact Cheryl McKenna: [email protected]

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In this episode, Dayna Johnson discusses how to clean up duplicate medications, medical conditions, and allergies in the health history module of Dentrix. She explains that the only way to delete a medication or medical condition is if it is not attached to a patient, otherwise, it needs to be inactivated. Dayna also highlights the common causes of duplicate entries, such as syncing data from Dentrix questionnaires and not properly checking for existing entries. She emphasizes the importance of training the team to prevent these issues and suggests dedicating time to regularly clean up the lists.

Takeaways:

➡️To clean up duplicate medications, medical conditions, and allergies in Dentrix, inactivate the entries that are attached to patients but remove them from the active list.

➡️The health history module in Dentrix does not allow for replacements, so if you want to change a medical condition, you need to manually remove the old one and add the new one.

➡️The most common cause of duplicate entries is syncing data from Dentrix questionnaires without proper training, resulting in misspelled or duplicate entries.

➡️To prevent duplicate entries, train your team on how to properly sync data from Dentrix questionnaires and encourage them to check for existing entries before adding new ones.

➡️Regularly dedicate time to clean up the health history module to ensure accurate and up-to-date data.

Chapters:

00:00 Introduction and Overview

00:57 Cleaning Up Duplicate Medications

03:45 Inactivating Medications and Patient Reported Medications

06:14 Cleaning Up Duplicate Medical Conditions

08:26 The Impact of Dentrix Questionnaires

10:51 Preventing Duplicate Entries

12:42 Conclusion and Next Steps

Book a call with Dayna today: https://calendly.com/dayna-johnson/discovery-call

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In this episode, Dayna Johnson continues her series on fall cleanup in dental practices. She discusses the importance of cleaning up definitions, specifically adjustment types, payment types, and billing types. She explains how to remove unnecessary adjustment types and payment types, and the impact it has on the patient ledger history. Dayna also emphasizes the need for clear and specific adjustment types to facilitate better financial analysis. She encourages listeners to clean up their lists and provides realistic expectations for the time and effort involved.

Takeaways:

➡️Cleaning up definitions in dental practice software is an important part of fall cleanup.

➡️Unnecessary adjustment types and payment types should be removed to keep the list clean and manageable.

➡️Changing definitions will impact the patient ledger history, so it's important to be aware of the changes.

➡️Clear and specific adjustment types facilitate better financial analysis.

➡️Cleaning up billing types is also important for categorizing patients.

Chapters:

00:00 Introduction to Fall Cleanup in Dental Practices

02:01 Cleaning Up Adjustment Types and Payment Types

03:28 Impact of Changing Definitions on Patient Ledger History

09:52 Cleaning Up Adjustment Types and Payment Types (Continued)

12:10 The Importance of Clear and Specific Adjustment Types

14:36 Cleaning Up Billing Types for Categorizing Patients

16:51 Conclusion and Call to Action

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Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call

In this episode, Dayna Johnson discusses the importance of cleaning up and maintaining accurate data in Dentrix. She focuses on inactivating providers and team members and explains the process and implications of doing so. Dayna provides tips and recommendations for replacing providers and team members, and highlights the importance of the primary provider field in reports and searches. She also mentions the need to have all computers out of Dentrix when inactivating team members. Overall, this episode serves as a guide for dental teams on what this process entails.

Takeaways:

➡️Maintaining accurate and up-to-date data in Dentrix is crucial for dental practices.

➡️Inactivating providers and team members helps clean up the database and improve efficiency.

➡️When inactivating providers, it is important to replace them with another provider to ensure future appointments and treatment plans are properly assigned.

➡️The primary provider field in Dentrix is significant for filtering reports and searches.

➡️Inactivating team members requires all computers to be out of Dentrix, and it is recommended to replace them with another team member.

➡️Inactivating providers and team members does not change anything in the history of the database.

Chapters:

00:00 Introduction: Importance of Clean Data in Dentrix

02:24 Chapter 1: Fall Cleanup - Inactivating Providers and Team Members

03:23 Chapter 2: Important Considerations when Inactivating Providers

07:10 Chapter 3: Replacing Providers and Team Members

09:30 Chapter 4: The Significance of the Primary Provider Field

17:32 Chapter 5: Managing Accounts Receivable and Time Clock

Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call

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Hey there, friends! Today, I want to dive into a critical topic for dental practices—how to boost your cash flow. The reason I’m bringing this up is that I’ve had my fourth call this year from a dental practice where the doctor isn’t getting paid. Just last week, I got a call from a doctor’s wife. She was at home, juggling four kids, and trying to help with the practice’s accounts receivable because they were struggling so much that her husband wasn’t going to receive a paycheck. It’s a situation that no practice owner should ever be in. The person who’s dedicated their life to caring for patients shouldn’t be the one left without pay. It’s simply unacceptable.

Chapters:

00:00 Introduction: Concerns about Doctors Not Receiving Paychecks

03:20 Chapter 1: Collecting Money on the Day of Service

07:09 Chapter 2: Improving Cash Flow with Daily Billing Statements

11:29 Chapter 3: Getting Paid Faster with Electronic Claims

Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call

Download free tip sheet: https://membership.novonee.com/increase-cash-flow

In this conversation, Dayna Johnson discusses the importance of reviewing practice numbers and goals at the end of the month. She emphasizes the need to track production goals, new patient goals, patient retention goals, and case acceptance goals. Dayna recommends using the Practice Advisor report in Dentrix to review practice numbers and benchmarks. She also highlights the significance of data-driven decision-making and suggests seeking additional resources and training to optimize software and improve team performance.

Chapters

00:00 Introduction and Overview

03:49 Reviewing Last Month's Performance

07:28 Using the Practice Advisor Report

11:17 Setting Benchmarks and Goals

14:08 Improving Below-Benchmark Numbers

16:00 Conclusion and Next Steps

Book a call with Dayna today: https://calendly.com/dayna-johnson/discovery-call

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