Whether you have a social media presence yourself, or you’re just a spectator, I know that you’ve seen #sponsored or #ad a time or two! It’s hard to remember a time before Instagram and influencers were a regular part of our day, and today we are talking to a gal who was at the forefront of it all! This episode, we will be pulling back the curtain on all things “influencers” and using social media to grow a personal brand.

Today we are hearing from Ali Grant, who launched Be Social in 2011 as one of the first agencies executing integrated influencer outreach and collaboration. The communications group is headquartered in Los Angeles specializing in digital-forward campaigns for lifestyle, wellness and beauty brands and talent. So between Ali on the agency side, and myself on the creator / influencer side, we have SO much to share about what REALLY goes on behind the scenes of brand deals, content creation, and building a personal brand.

For all things Be Social: http://besocialpr.com/

Follow Ali: https://www.instagram.com/aligrant/

Follow Marie: https://www.instagram.com/marieewold/

Follow the show: https://www.instagram.com/grindandbegratefulpodcast/