Community foundations have long been the quiet force behind local philanthropy, but how can they step into the spotlight and inspire action on a national scale? In this episode I sit down with Peter Panepento, Co-founder and Managing Partner at Turn Two Communications and Elyse Hammett, Vice President, Marketing and Communications at Community Foundation for Greater Atlanta to discuss the groundbreaking Make More Possible campaign—an effort to create a true national brand for community foundations.

Peter shares insights on how social good organizations can align their messaging with their mission and values to better connect with audiences. He also dives into the power of strategic storytelling and why today’s donors need a fresh, engaging approach to philanthropy. If you're looking for ways to amplify your nonprofit’s message and make a greater impact, this conversation is a must-listen.

Key Takeaways:

• The role of community foundations in strengthening local and national philanthropy.
• How the Make More Possible campaign is changing the narrative around community foundations.
• Why storytelling is crucial in engaging modern donors and inspiring action.
• Strategies for aligning your organization’s messaging with mission and values.
• How nonprofits can elevate their visibility and influence through effective communication.

Resources and Links:

• For more information on Turn Two Communications the agency behind the campaign: https://www.turn-two.co/
• For more details on the Community Foundation Awareness Initiative and the “Make More Possible” campaign, visit MakeMorePossible.org.
• For more information on the Greater Atlanta Community Foundation: https://cfgreateratlanta.org/

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