IT Visionaries

The Importance of Scale with Blue Apron’s Irina Krechmer


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Irina Krechmer has been the CTO of Blue Apron for a little more than a year. When she was hired, her objective was to help guide the company through the process of upgrading its technology stack. While that remains one of her primary responsibilities to date, but certain world events have shifted priorities in ways neither she nor anyone else could have expected. So what happens when your company goes from an important business to an essential one? And how do you properly pivot to make sure your technology stack is scalable when called upon? Irina joined IT Visionaries to discuss how Blue Apron made those changes and she explains the role food delivery services will play moving forward.

Main Takeaways

  • Scale, Scale, Scale: Having scalable technology is more important than ever. When Blue Apron was hit with an influx of orders overnight, its main priority was to make sure its technology stack could handle those orders without delay. Design your stack with the mindset that it might need to change overnight and design it with the idea that you will need  to make changes at a moments.
  • Don’t Stop Innovating: Never be satisfied with the status quo. Just because Blue Apron suddenly had an influx of new customers didn’t mean the company could sit back on its laurels. It needed to continue to satisfy customer needs in new and different ways. This meant continuing to come up with new ideas —, like implementing the ability to order multiple boxes a week — to figure out how to meet customers’ needs
  • The Beauty of Collaboration: Listen to your teammates and trust in their abilities. Never before has collaboration across teams been as important as it is in today’s work environment.

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IT Visionaries is brought to you by the Salesforce  Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform

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