The term "influencer" has really become a marketing term. It's a job. People are paid on social media to influence behavior, usually toward certain products. But there are real influencers in our lives -- intentional or unintentional -- that have a much greater effect on our behaviors, in positive or negative ways.

We've long held at Barry-Wehmiller that your leader is one of the most powerful influencers in your life. Many years ago, I was told that the person you report to at work can be more important to your health than your family doctor. A few years ago, Forbes published a study that said 69% felt their leader had the greatest impact on their health, on par with the impact of their partner.

Bob Burg is the best selling author of the classic business parable, The Go-Giver. Another book in that series, The Go-Giver Influencer, is a book that describes the characteristics a leader should have to exert a positive influence on others. Key among them is listening. It's written, as are his other books in the Go-Giver series, as a parable, and it has a powerful message.

When it was released, our CEO, Bob Chapman wrote a blurb — or recommendation. In it, he said, "If you do nothing more than read and follow the lesson in chapter seven, you will have given yourself a life-changing gift." Here's a quote from the book about that chapter that explains what he meant:

"The next time you listen to someone speak, imagine you're using the back of your neck to hear… It's like listening not only to what a person says, but also to what they don't say. What they mean. What they're feeling, behind the words and facial expression."

On this podcast, we talk to Bob Burg about what it truly means to be an influencer.