Square might have started as a simple point of sale app for business owners, but in recent years it has grown to be so much more. As the Global Head of Marketing for Square, Lauren Weinberg has had a lot to do with that.

On this episode of Marketing Trends, Chad and Lauren dive into the details of how her team injects storytelling into their marketing campaigns on social, in editorial, and even through a new video series and a foray into podcasting.