In this episode of Find Your Finish Line, I sit down with Scott DeRue, the CEO of the IRONMAN Group, as we wrap up the incredible year of 2025. We reflect on the whirlwind that is the triathlon world, the global journey it encompasses, and the impact it has had on both participants and the communities hosting these events. One of the highlights of Scott’s tenure so far includes witnessing firsthand the emotional and economic influence of IRONMAN and other endurance events across various countries. With 15 events attended in 2025 alone, Scott shares insights into what it takes to elevate the athlete experience and community engagement at every race.

Scott and I delve into the expansion of triathlons into emerging markets, such as the Middle East, and the collaborative efforts that bring new racing opportunities to different parts of the world. We also explore how the IRONMAN Group fosters strong relationships with host communities, ensuring each event delivers meaningful economic and social value. Scott recounts touching stories from world championship events and highlights the community spirit that defines IRONMAN culture.

We wrap up the conversation with Scott’s incredible tales from climbing Mount Everest and running across the Gobi Desert, illustrating the teamwork and resilience that parallel the IRONMAN journey.

To keep up with Scott DeRue and the IRONMAN Group, follow on their website at ironman.com, Instagram @ironmantri, and Twitter @IRONMANtri.