In this episode of 'Retail Retold', host Chris Ressa and Kevin Ervin Kelly, AIA, author of Irreplaceable and partner at Shook Kelly, an architecture firm, explore the influence of environment on behavior. It’s a topic Kelley has been fascinated with since childhood.

 Kelly shares insights from his architecture and social science approach, including his work with clients like Harley Davidson and Whole Foods. Discussing his book 'Irreplaceable', he touches on society's shift due to digital disruption and the critical nature of maintaining physical spaces for human interaction. He emphasizes the significance of involving retail processes in public venues and the importance of mixing behavioral study in architecture for impactful design. From case studies, he highlights the emotional connection people have with spaces and the need to innovate in physical retail to thrive.

00:00 Introduction to Retail Retold

00:21 Meet Kevin Kelly: Architect and Author

00:41 Kevin's Unique Perspective on Architecture

02:01 The Founding of Shook Kelly

02:36 The Importance of Environment in Retail

03:52 Kevin's Book: Irreplaceable

04:36 The Impact of Technology on Human Interaction

14:08 Case Study: Fresen Bros.

17:56 Challenges in Modern Architecture

19:55 The Role of Public Places in Society

21:30 Shook Kelly's Operations and Services

28:29 The Power of Senses in Design

34:11 Conclusion and Final Thoughts