If you've been looking to grow a strong personal brand as a service based business (or a multi-passionate entrepreneur), this interview is for YOU.

Sarah Beau is a branding photographer based in Calgary in Canada. She's fabulous. She did my own branding photography a few years ago and over the past few years, I have become a loyal member of her "cult following" on Instagram. She has such an engaged community of the best people, and I've really been able to see not only how she's grown her personal brand, but also how she's been able to use that personal brand to leverage new opportunities and embrace the multi-passionate entrepreneur that she is.

Make sure you listen to this interview all the way through because what she's doing now is really, really cool and I can't wait to bring all of her expertise to you today!


🎙️ In This Episode:

• Where to start when it comes to creating a personal brand (it's not just "choosing content buckets")
• How to include personal brand elements in your new branding photoshoot 
• The biggest mistake people make when they hire a branding photographer
• Her take on the super editorial/edgy branding trend in the online space (I personally wanted to know!)
• How she's using Instagram for her business (it's not to grow!)
• How she leveraged her personal brand to start a new venture as a multi-passionate entrepreneur

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/5
• Learn more about blogging for SEO here: https://thekarareport.com/bbb (use code PODCAST20 for 20% off)
• Follow Sarah on Instagram: https://instagram.com/sarahbeaucreative 
• Follow Derp Dog Studios on Instagram: https://www.instagram.com/derpdogstudios 
• Hire Sarah for Calgary Brand Photos: https://sarahbeaucreative.com 
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

We are ONE week into 2024, and I don't know about you, but it feels like everybody is ready just to start a mutiny against Instagram. Everyone is sharing their goals, their marketing efforts, what they're focusing on, what they're calling in, all of that fun stuff, and hustling on Instagram is NOT it.

In this episode, we're going to be talking about PINTEREST marketing (because I'm seeing more and more people express interest in it). While I love to see it (naturally - as a Pinterest manager), there are a few things that I think you have to have in place, specifically three things that you need, or you are just going to be wasting your time. We don't have time to waste in 2024, do we? Let's dive in!


🎙️ In This Episode:

• Why I've turned away potential Pinterest management clients lately
• What Pinterest is truly good for (it's NOT sales - hear me out on this one)
• 3 things you NEED to have in place before you start marketing on Pinterest
• 3 bonus tips to help you get set up for success quickly

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/4
• Hire us to manage your Pinterest: https://thekarareport.com/pinterest 
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

I'm an admittedly awkward person, which is funny because I work in marketing. If you're also an introvert who prefers not to show up on Instagram stories (or do a daily search for faceless Instagram reels ideas), this episode is for you.

As a fellow introvert, I understand the struggle more than you know. Creating content and being social takes a lot of energy for me, which I don't say in a bad way - we also spend energy on fun things - but if you resonate with this, you'll love today's episode where I share my journey in marketing for introverts and how to leverage being an awkward person and still make a ton of money. Sound good?


🎙️ In This Episode:

• 5 things I do to market my business effectively as an introvert
• Why it's OK to be awkward (and how you can use it to your advantage)
• A slightly controversial thing I recommend when marketing as an introvert (eek!)

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/3
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

If you know me, you know I’m all about this time of year. I mean, who doesn’t love the holidays, right? But you know what else gets me pumped? Goal setting season! I’m a total goals person, and as a marketer, I’m obsessed with the data that comes out during this time. Give me all those juicy marketing trends we’re expecting, what worked in 2023, and the best strategies from last year. I’m soaking it all up (especially the “wrapped” posts coming out for literally everything). Today, I’m going to be diving deep into one of the biggest 2024 marketing trends predictions: long-form content.


🎙️ In This Episode:

• What marketers everywhere are predicting to be one of the biggest trends in 2024
• 3 reasons why this is a GOOD trend for you to hop of (even if you don't have a marketing team!)
• 3 ways you can implement this marketing strategy into your business more easily

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/2
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Happy New Year! I am so excited. Not only am I kicking the new year off, obviously launching this new podcast, but I am ALSO kicking things off with an absolute banger of an episode. I almost named my whole podcast off of this episode (and this idea of how to have an all-of-a-sudden moment and how I can help you have more all-of-a-sudden moments).

So if you're wondering what to expect, I'll be sharing a bit about my business journey in this episode, with a focus on those pivotal tipping point moments. Especially because this is a brand new podcast, I would be incredibly grateful if you would share your thoughts with me and leave a review! Thank you!

🎙️ In This Episode:

• First, join me in celebrating the launch of this exciting new podcast, where I share my unique business journey and the concept of "all-of-a-sudden" moments.
• Sharing tipping point moments in my career (so far)
• Dive into my own experience as a destination wedding planner and travel agent, and how "Hey Look Ma! I Made it" became my anthem (BEFORE 2020).
• What changed everything for me
• 5 Ways you can create your OWN "all of a sudden" moment

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/1
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 
• Curious about my wedding business? Check out Love at First Travel: https://loveatfirsttravel.com