Are you stuck in a feast or famine marketing cycle where sometimes there’s too much work and other times it feels like your email must not be working? Today, I want to help you explore a new marketing strategy that will take you from feast or famine marketing to consistent, high-quality leads. Don't worry - you've got this!


🎙️ In This Episode:

• Why you're struggling to get out of feast or famine mode
• 3 things that you need to have in place 
• What order to work on each piece of your fast and slow marketing for maximum results

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/25
• Grab our FREE fast and slow marketing guide: https://thekarareport.com/roadmap
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

As a small business owner, your success depends on your ability to attract customers and stand out from the competition. One of the most effective ways to do this is by creating headlines that actually grab the reader’s attention and entice them to explore your content further (whether that content is coming from a reel, blog, Youtube video, or podcast!).

🎙️ In This Episode:

• 6 Tips for writing better headlines
• Creative writing exercises you should try
• Asking ChatGPT to help

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/24
• Try Coschedule's Headline Analyzer Tool: https://coschedule.com/headline-analyzer
• Hire us for a website copy VIP day: https://thekarareport.com/copywriting
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

 Today, I want to talk about something new that's happening on Pinterest. Pinterest is giving more and more accounts the ability to claim their Instagram (again - since we used to be able to do this in the past). But what do we do with it once it's claimed? Should we be auto-posting our Instagram posts to Pinterest? Should we be repurposing our content? We're going to cover all of that today.
 

🎙️ In This Episode:

• Content considerations for growing your Pinterest account
• When repurposing can actually hurt your account
• What I think you should do instead of auto-posting

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/23
• Hire us to be your Pinterest Managers: https://thekarareport.com/pinterest
• The Instagram reels downloader I use: https://sssinstagram.com/reels-downloader
•  FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap 
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Trying very hard to come up with unique ways to say things so that you don't sound like everyone else in your industry? While I do think there is merit to that, the truth is that I made more money when I STOPPED trying to be a unique little snowflake and instead focused on exactly what my audience was looking for (and using THEIR words to write my content and copy).


🎙️ In This Episode:

• 2 Reasons why you should use "boring words"
• A real life example of what using unconventional language is costing you

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/22
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Have you been feeling frustrated with the 'Gram lately? I know every single one of you are probably raising your hand right now. That is EXACTLY why I brought Ashley Watkins onto the podcast today. If you've been following me for a while, you know, I have had a love/hate relationship with Instagram. Like I am sure everybody else has. Should we be doing what Meta recommends now? As an OG Instagram strategist, Ashley tells us today!
 

🎙️ In This Episode:

• What Meta recommends (and why it doesn't always work for small business owners)
• The mistakes small businesses are making on the platform
• How to evaluate
• Her long-form content strategy that helps her generate 

Links Mentioned:

• Learn more about Ashley Watkins: https://ashleyconvertscontent.com/
• Hang out with Ashley on Instagram: https://www.instagram.com/ashleycurateslife/
• Check out this green screen trending reel example from Ashley: https://www.instagram.com/p/C5jlKR5S2KJ/
• Hire Ashley for a VIP day: https://ashleycurates.hbportal.co/public/65cc09db6e8d6e00196636bb
• Learn more about working with our marketing agency here: https://thekarareport.com/services
• Follow me on Instagram: https://instagram.com/thekarareport

Do you ever wonder what people who have more successful businesses are doing? I know I always swipe through on carousels and listen to episodes like this, and often it's the same kind of things, like "they're consistent", "they charge their worth", kind of basic advice like that. This episode is not like that.

Instead, I have gathered 11 things that I genuinely see people doing who have multi-six and seven figure businesses, (and I know this BECAUSE I am behind the scenes in their business). I guarantee you haven't thought of or noticed some of these things before.

Also, YAY for this being episode 20 already! If you haven't left a review yet, I would really appreciate it you would take a moment to now!


🎙️ In This Episode:

• 11 things that almost every multi-six and 7 figure business owner I work with is doing
• What these things have in common (they aren't exciting lol)
• What I'm going to be working on doing better in my own biz based on these "findings"

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/20
• Hire us to be your Pinterest Managers + Blog Writers: https://thekarareport.com/blogging-and-pinterest-marketing-agency
• FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap 
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Do inconsistent revenue months stress you out? If so, you are not alone. Most of us are dealing with inconsistent revenue months. And it can be stressful AF. Even in my own business (where a majority of my clients are on monthly retainers), I still deal with inconsistency in the number of VIP days booked, or in my wedding business during "busy season".

That was one of the reasons I brought Tiffany Scarlett on the podcast! For those of you that haven't met Tiffany yet, she's an on-demand CFO and business strategist for online creative business owners who want to grow their business without worrying about the finances. She works with heart-led, kind, impactful creatives, and she really walks the walk. Even though she is a money person, obviously as a CFO, she really believes in building a business that supports your life. She believes that managing your money well is a way to do that.

🎙️ In This Episode:

• How a money strategy is DIFFERENT than your P&L statement
• Deciding how much money you really need to make
• A case study of hitting 50K months, going broke, and wanting to burn it down
• Mistakes creative entrepreneurs often make when it comes to managing their business finances

Links Mentioned:

• Learn more about Tiffany here: https://misstiffanyscarlett.com/
• Hang out with Tiffany on Instagram: https://www.instagram.com/misstiffanyscarlett/
• Grab Tiffany's FREE Consistent Revenue Guide: https://misstiffanyscarlett.com/free-resources 
• Book a Website Copy VIP Day: https://thekarareport.com/copywriting 
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

So you're trying to hit a specific word count on WordPress or on your blog. But how do you do it without adding in a ton of fluff? Today, we're going to talk about how to make blog posts longer without filling them with garbage. Make sure to listen to the end to hear my thoughts on (or shall I say rant on) "SEO being dead" and the new Google algorithm. Let's get into it.

🎙️ In This Episode:

• How important is your word count in 2024?
• 3 Ways to write longer blog posts (without rambling or being boring)
• Is SEO Dead in 2024?
• What I think about Google's new algorithm update last month

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/18
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

How do we go from keywords to conversions? That is the infamous question. How do we rank on Google in a way that will not only get us found, but also get us paid? You guys know I am passionate about this, but today on the podcast, I actually have brought on someone who might be even more passionate than I am to start breaking down SEO.

I have brought you Mariah, an award-winning organic SEO consultant and online business educator for entrepreneurs. She covered so much and let me pick her brain about AI and Google, what we are supposed to do if nobody is searching for our keywords and so much more! She makes breaking down SEO sound SO easy. I can't wait to share her brilliance on the podcast today.

🎙️ In This Episode:

• Breaking down SEO (what it is and what it isn't!)
• Can your website rank without a blog?
• How can we avoid cannibalizing our websites with keywords?
• How AI is changing SEO rankings
• What to do when nobody is searching for your keywords

Links Mentioned:

• Learn more about Mariah Magazine: http://www.mariahmagazine.com/ 
• Hang out with Mariah on Instagram: https://www.instagram.com/mariahmagazineco/ 
• Learn more about Mariah’s SEO Workshops & Team Training: https://www.mariahmagazine.com/seo-workshops/ 
• View Mariah’s Digital Products: https://www.mariahmagazine.com/shop-digital-products/ 
• Head over to Mariah’s YouTube channel: https://www.youtube.com/channel/UCTTmZq04aCmZGy5nfonns1A 
• Download Mariah’s Free Roadmap for SEO: https://www.mariahmagazine.com/seo-roadmap/ 
• SEMrush Free Trial: https://www.semrush.com/ 
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport 

Everybody is short on time, whether it's you writing the blog post or your ideal client reading the blog post, nobody wants anything to take any longer than it absolutely has to, right? So today, I'm going to share three blogging hacks that will make it easier for you to write your blog post (and make your posts more digestible for your ideal client to read it).

Because let's be honest, they're not reading it. They're skimming it. When you write a blog post, we have to write for both Google and for our people because we want it to rank, but we also want it to sell. 

I cover everything you need to know about blogging for SEO in my Blogging for Bingeable Brands mini course, which you can get 20% off with code Podcast 20, but today, I'm sharing three hacks to help you with this!


🎙️ In This Episode:

• 3 Hacks to write blog posts faster for the skimmer
• One thing that Google has been prioritizing lately
• Answering: do you need to hit a certain word count?

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/16
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Join Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbb
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport