It took four 'no's before Khloé Kardashian said yes to collaborate with the Swedish scale-up Boxbollen. But ever since then, the tide has turned and now big names like Snoop Dogg have come knocking on the door asking to collaborate. 
We invited the two brothers Jacob and Victor Eriksson, who founded the company, to get inside their heads on what it takes to create this ‘Kardashian effect’ and how they’ve gone from zero to 125 million SEK in turnover in less than five years. What are their secrets to success, why have they chosen to focus on celebrity influencers and what role has TikTok played on the company’s journey?
Find out:
<ul><li style="font-weight:400;">Jacob’s and Victor’s goal with every single collaboration </li>
<li style="font-weight:400;">Their best tips for how to get viral on TikTok</li>
<li style="font-weight:400;">Why you must trust the process and never take ‘no’ for an answer</li>
</ul>

It took four 'no's before Khloé Kardashian said yes to collaborate with the Swedish scale-up Boxbollen. But ever since then, the tide has turned and now big names like Snoop Dogg have come knocking on the door asking to collaborate. We invited the two brothers Jacob and Victor Eriksson, who founded the company, to get inside their heads on what it takes to create this ‘Kardashian effect’ and how they’ve gone from zero to 125 million SEK in turnover in less than five years. What are their secrets to success, why have they chosen to focus on celebrity influencers and what role has TikTok played on the company’s journey? Find out: Jacob’s and Victor’s goal with every single collaboration Their best tips for how to get viral on TikTok Why you must trust the process and never take ‘no’ for an answer

It took four 'no's before Khloé Kardashian said yes to collaborate with the Swedish scale-up Boxbollen. But ever since then, the tide has turned and now big names like Snoop Dogg have come knocking on the door asking to collaborate.&nbsp;
We invited the two brothers Jacob and Victor Eriksson, who founded the company, to get inside their heads on what it takes to create this ‘Kardashian effect’ and how they’ve gone from zero to 125 million SEK in turnover in less than five years. What are their secrets to success, why have they chosen to focus on celebrity influencers and what role has TikTok played on the company’s journey?
Find out:
<ul><li>Jacob’s and Victor’s goal with every single collaboration&nbsp;</li>
<li>Their best tips for how to get viral on TikTok</li>
<li>Why you must trust the process and never take ‘no’ for an answer</li>
</ul>

The Kardashian Effect: The Secrets to Creating a Big Buzz Around Your Products

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.
Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.
Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing.
Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy.
www.curemedia.com

Business

Marketing

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing. Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy. www.curemedia.com

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