Today I'm taking a break from hardcore marketing topics to get personal, real, and raw with you. I started my business four years go, and it has been quite a journey. In year one, I was a newly wed, a college grad, and I had four thousand dollars to my name. In year two, I rebranded, refocused, and basically started over. In year three, my husband was able to quit his day job in order to pursue his own dreams, and I was finally able to say adios to the many part-time jobs I had.

​​​​​​​Now it's year four, we are building our dream log home, and our lives are drastically different. How did I get here?

Resources Mentioned in this Episode:

My business coach: Michele Williams of Scarlet Thread Consulting. Get her coaching program right here.

Newsletters / social media posts for interior designers and home stagers: www.katethesocialite.com/newsletters

Today I'm taking a break from hardcore marketing topics to get personal, real, and raw with you. I started my business four years go, and it has been quite a journey. In year one, I was a newly wed, a college grad, and I had four thousand dollars to my name. In year two, I rebranded, refocused, and basically started over. In year three, my husband was able to quit his day job in order to pursue his own dreams, and I was finally able to say adios to the many part-time jobs I had.

​​​​​​​Now it's year four, we are building our dream log home, and our lives are drastically different. How did I get here?

Resources Mentioned in this Episode:

My business coach: Michele Williams of Scarlet Thread Consulting. Get her coaching program right here.

Newsletters / social media posts for interior designers and home stagers: www.katethesocialite.com/newsletters

Have you noticed the plethora of marketing advice being thrown around on social media? Me too. Some of it is so smart and so brilliant that it makes me proud to count myself among the ranks of "marketer."

But not all advice is sound. In fact, I've seen and heard a few marketing tips lately that have been proven to do more harm than good. I know this because I've either tried these tips myself or because my clients have come running to me for help after trying them.

Let me be clear: Everyone is entitled to their own opinion, and I'm sure everyone has a reason for imparting specific pieces of advice. However, it is my job to warn you if I see you being (potentially) led astray by the latest and greatest marketing ploy.

Resources Mentioned in this Episode:

Email newsletters for interior designers and home stagers: www.katethesocialite.com/newsletters

Social media posts and captions for home professionals: www.socialitevault.com 

Top 30 Instagram Hashtags for Home Pros: www.katethesocialite.com/top-30-hashtags 

Professional blog writer for interior designers and home stagers: www.ochreandbeige.com/

Have you noticed the plethora of marketing advice being thrown around on social media? Me too. Some of it is so smart and so brilliant that it makes me proud to count myself among the ranks of "marketer."

But not all advice is sound. In fact, I've seen and heard a few marketing tips lately that have been proven to do more harm than good. I know this because I've either tried these tips myself or because my clients have come running to me for help after trying them.

Let me be clear: Everyone is entitled to their own opinion, and I'm sure everyone has a reason for imparting specific pieces of advice. However, it is my job to warn you if I see you being (potentially) led astray by the latest and greatest marketing ploy.

Resources Mentioned in this Episode:

Email newsletters for interior designers and home stagers: www.katethesocialite.com/newsletters

Social media posts and captions for home professionals: www.socialitevault.com 

Top 30 Instagram Hashtags for Home Pros: www.katethesocialite.com/top-30-hashtags 

Professional blog writer for interior designers and home stagers: www.ochreandbeige.com/

A couple weeks ago, my husband and I attended a build, remodel and landscape show here in Wisconsin. Aside from being a huge production, the show was also full of dynamic booths--some really amazing ones and some really awful ones. We ended up spending five hours at the show (thanks to good beer and good friends), and I picked up some alarming do's and don'ts about expo and trade show marketing along the way.

Get My Top 30 Hashtags for Home Pros on Instagram: www.katethesocialite.com/top-30-hashtags

A couple weeks ago, my husband and I attended a build, remodel and landscape show here in Wisconsin. Aside from being a huge production, the show was also full of dynamic booths--some really amazing ones and some really awful ones. We ended up spending five hours at the show (thanks to good beer and good friends), and I picked up some alarming do's and don'ts about expo and trade show marketing along the way.

Get My Top 30 Hashtags for Home Pros on Instagram: www.katethesocialite.com/top-30-hashtags

Marketing your interior design or home staging firm requires a healthy balance of both online and offline marketing strategies. In today's episode, we're talking all about how you can increase your know, like, and trust factor by creating lasting and profitable relationships with realtors in the various cities and suburbs that you serve.

If you need a steady stream of high-quality referrals, if you don't have time to chase down new leads that--let's be honest--may not even hire you...this episode of The Kate Show was created specifically for you.

Resources Mentioned in this Episode

Socialite Subscribe | Email newsletters for interior designers and home stagers

www.socialitesubscribe.com

Socialite Vault | Unlimited social media posts for Instagram, Facebook & Google+

www.socialitevault.com

Real Estate Organizations | National Association of Realtors

Marketing your interior design or home staging firm requires a healthy balance of both online and offline marketing strategies. In today's episode, we're talking all about how you can increase your know, like, and trust factor by creating lasting and profitable relationships with realtors in the various cities and suburbs that you serve.

If you need a steady stream of high-quality referrals, if you don't have time to chase down new leads that--let's be honest--may not even hire you...this episode of The Kate Show was created specifically for you.

Resources Mentioned in this Episode

Socialite Subscribe | Email newsletters for interior designers and home stagers

www.socialitesubscribe.com

Socialite Vault | Unlimited social media posts for Instagram, Facebook & Google+

www.socialitevault.com

Real Estate Organizations | National Association of Realtors

If you are trying to grow or sustain your interior design business, you need to make sure you aren't self-sabotaging. For example, if you or your website use the phrase, "We design spaces based on your lifestyle," hold up! In this episode, I explain why this phrase cripples your potential new client's ability to confidently hire you. 

Aside from that, we all know free consultations are not the best way to land new clients--at least not good ones. I spend the latter half of this episode explaining the difference between a "discovery call" and a "free phone consultation" and why one is absolutely detrimental to your business while the other is an absolute rockstar at driving the right clients to your doorstep.

Resources Mentioned in this Episode

Socialite Subscribe | Email newsletters for interior designers and home stagers

www.katethesocialite.com/newsletters

Socialite Vault | Unlimited social media posts for Instagram, Facebook & Google+

www.socialitevault.com

If you are trying to grow or sustain your interior design business, you need to make sure you aren't self-sabotaging. For example, if you or your website use the phrase, "We design spaces based on your lifestyle," hold up! In this episode, I explain why this phrase cripples your potential new client's ability to confidently hire you. 

Aside from that, we all know free consultations are not the best way to land new clients--at least not good ones. I spend the latter half of this episode explaining the difference between a "discovery call" and a "free phone consultation" and why one is absolutely detrimental to your business while the other is an absolute rockstar at driving the right clients to your doorstep.

Resources Mentioned in this Episode

Socialite Subscribe | Email newsletters for interior designers and home stagers

www.katethesocialite.com/newsletters

Socialite Vault | Unlimited social media posts for Instagram, Facebook & Google+

www.socialitevault.com