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🐶 Maev - Raw dog food for wellness

🔗 https://www.meetmaev.com/

This episode of Tomorrow Brand features Katie Spies, Founder and CEO of of Maev, and Michael Campi, SVP Marketing at Maev, who discuss their journey in building the successful direct-to-consumer pet food brand. They highlight the challenges of competing against established brands, the importance of customer feedback and loyalty, and the strategies they have implemented to build a unique and distinctive brand of tomorrow.

🐶 Katie Spies started Maev after personally experiencing the difficulty of finding healthy and convenient food for her dog.

💻 Maev leverages the power of digital channels to connect directly with customers and gain valuable feedback.

🤝 Building a strong brand book to align the entire team around a shared vision and values is crucial.

📈 Maev’s focus on delivering what they promise and providing exceptional customer service has driven high loyalty and referral rates.

🧠 Michael Campi encourages brands to “add butter” – to be bold and unique in their approach to stand out in a crowded market.

0:00 - Intro

​1:34 - Inspiration behind Maev

​4:33 - Low transparency and quality in processed pet food

​10:25 - Competing against larger brands in the pet food market

​12:12 - Direct consumer feedback to shape product development

​17:31 - Building customer loyalty through subscription models

​20:30 - Meeting consumer needs in a non-intimidating way

​23:08 - Retaining subscribers in a competitive market

​25:21 - Continuous improvement in business practices

​25:43 - Misconceptions about the company's mission and challenges faced

​27:01 - Sourcing high-quality, human-grade ingredients

​30:17 - Delivering on promises

​31:08 - Understanding customer needs and adapting to market changes

​39:14 - Customer service and community engagement for success

​45:12 - Be skeptical of conventional advice when building a business

​48:36 - Distinguishing the brand from competitors in the pet food industry

Follow us:

Ron Shah - https://x.com/obviceo

Katie Spies -   / katie-spies  

Michael Campi -   / michaelcampi  

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