Eric Thompson welcomes a truly special guest and esteemed industry leader to the Ninja Selling Podcast today: Jennifer Lind, Regional President for the West Region at Coldwell Banker. Overseeing 120 offices and 11,000 agents across Washington, Oregon, Northern California, Southern California, and Hawaii, Jennifer brings a wealth of experience and a unique perspective shaped by her journey from agent to manager, owner, and now top executive. Get ready for an inspiring conversation packed with insights for navigating today's real estate landscape.

Jennifer shares her perspective on the crucial elements driving success right now, emphasizing the interconnectedness of Mindset, Skillset, and Action. She highlights why this period is a "Level Up Moment" for dedicated professionals and discusses the importance of intentionally cultivating a positive mindset, even amidst industry noise and change. Learn Jennifer's strategies for maintaining her own focus and energy, the power of surrounding yourself with "winners," and how leaders can effectively guide their teams through change by embracing innovation and providing clarity.

The discussion explores building agent engagement, the evolution of the real estate industry over the past 20 years, and predictions for the next five – focusing on refinement, sophistication, and the enduring value of the agent-client relationship. Jennifer also reflects on her remarkable career path, sharing key inflection points and the importance of leaning in, making an impact, staying connected to the field, and understanding the powerful link between momentum and morale.

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Episode Highlights:

• Introducing Jennifer Lind, Regional President at Coldwell Banker

• Jennifer's Impressive Career Journey: Agent, Manager, Owner, Executive

• The Current Market: Why It's a "Level Up Moment"

• The Trifecta for Success: Mindset, Skillset, and Action

• Cultivating a Winning Mindset: Intention, Consumption, and Association

• Leadership Insights: Leading Through Change vs. Managing Change

• The Power of Clarity: Knowing Who You Are For (and Who You're Not)

• Strategies for Building Agent Engagement and Office Culture

• Industry Evolution: What's Changed and What Remains Constant Since 2003

• The Future of Real Estate: Predictions for the Next Five Years

• Jennifer's Career Growth: Leaning In, Making an Impact, and Staying Connected

• The Connection Between Momentum and Morale

Key Takeaways:

• "I don't think there's anything we can do in this business that creates any success without mindset."

• "...managing your mindset is pretty tough... what you consume and who you're around and where you spend your time and where you spend your energy... those all really feed into that."

• "...this is a level up moment. There's an opportunity."

• "...whoever is successful right now, it is because they have found a way to get much, much better at the job that they were already good at."

• "Leading through change is very different than managing the change that's coming to you."

• "...nobody likes change, but everybody loves innovation."

• "...if you don't have a good strategy on what change you're going to navigate moving forward, someone will come up with something for you that you may not love."

• "I personally don't care how many names are on our roster. I want to know that we have the best names on our roster."

• "There's a lot of strength and a lot of power in clarity."

• "Agents don't come into the office to do their work. They come in for something much more meaningful... engagement and that connection, that collaboration..."

• "...wanting to connect and delight and create an emotional connection with your clients... that hasn't changed."

• "It's about being in the people's lives... when you're in a market like we are, where it's life events..."

• "...moving forward, this isn't just like a hobby industry. I think there's too much on the line for it to be that moving forward."

• "[The industry] will get more refined and more sophisticated, which again, I think is great."

• "...helping [clients] leverage [options]... great news is we're in a market where people have equity and they've got options."

• "Momentum and morale are very closely connected. You cannot have one without the other..."

 

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