Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I’d Questioned Sooner

We’ve all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise.

But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results?

In this episode of the Small Business Made Simple Podcast, I’m busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it’s not.)

If you’re posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn’t this working?”—this one’s for you.

Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I’d been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter)

✨This is your permission slip to pause, rework what isn’t landing, and stop creating just for the sake of showing up.

You’ll walk away with a refreshed view on consistency—one that’s aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.

🎧 Tune in now or catch the full show notes at: www.socialmediaandmarketing.com.au/344