The Life-First Solopreneur

Ever feel like you're building your solo business one guess at a time?

In this episode, Carly and Joe pull back the curtain on the Solopreneur Success Cycle, the foundational framework behind their new book Solopreneur Business for Dummies. From defining your goals (hello, Step Zero!) to tweaking, refining, and reimagining your business as it grows, they break down the entire cycle designed specifically for one-person businesses.

It's not a lecture, it’s a roadmap with a healthy side of real talk, laughs, and lessons you can apply right away. Whether you buy the book or not (but, like, you should), this series is your shortcut to building a business that actually works for you.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

Are you building a business on your own and feeling like you’re going it alone? That stops today. LifeStarr Intro is a free, forever membership built especially for solopreneurs who want real support, real resources, and real community.

When you join LifeStarr Intro, you unlock:

• A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
• The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
• Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

Join LifeStarr Intro for Free

What if building a business didn’t require burnout, hustle culture, or 80-hour workweeks? In this episode of The Aspiring Solopreneur, we chat with Amanda Bourbonais—copywriter, wellness advocate, and self-proclaimed OG Health-First Freelancer—about how a health crisis reshaped her definition of success and led her to build a thriving six-figure business…with plenty of time for naps.

Amanda shares how to manage client expectations with grace, raise your rates with confidence, and why prioritizing your well-being isn’t just possible—it’s profitable. Whether you’re managing chronic illness or just sick of glorifying the grind, this episode is a must-listen for solopreneurs who want to thrive without sacrificing their health.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

Are you building a business on your own and feeling like you’re going it alone? That stops today. LifeStarr Intro is a free, forever membership built especially for solopreneurs who want real support, real resources, and real community.

When you join LifeStarr Intro, you unlock:

• A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
• The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
• Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

Join LifeStarr Intro for Free

Ever had a client that made you question your life choices? In this episode of The Aspiring Solopreneur, Carly and Joe dive deep into the art (and science) of firing problem clients without burning bridges—or your sanity.

From subtle red flags to graceful exits, they’ll help you figure out when it’s time to say, “It’s not me, it’s you.” Whether you're drowning in scope creep or stuck with a client who’s just not a fit anymore, this episode is your permission slip to let go and level up.

🌟 Featured Resource: LifeStarr Intro for Solopreneurs

Are you building a business on your own and feeling like you’re going it alone? That stops today. LifeStarr Intro is a free, forever membership built especially for solopreneurs who want real support, real resources, and real community.

When you join LifeStarr Intro, you unlock:

• A vibrant community of like-minded solopreneurs for feedback, encouragement, and connection
• The LifeStarr productivity app (coming soon), built to support your workflow using GTD principles (that’s Tasks, Projects, Inbox that works)
• Live problem-solving meetups, expert sessions and strategies...and you don’t pay a thing

Total value: $65/month. Your cost? Zero.

👉 Ready to stop struggling solo and build a business that works for you?

Join LifeStarr Intro for Free

PR might sound like it's just for celebrities and big brands, but guess what? Solopreneurs, this one’s for you. In this episode, we’re breaking down simple, doable PR strategies that can get you media coverage, even if you don’t have a press team, a bestselling product, or a household name (yet).

We’re talking about how to pitch like a pro, what journalists actually want, and why the best way to get featured might just start with your inbox and a clear, authentic story. We even shout out our favorite PR expert, Simone Sauter, who gave us amazing insights a few months back.

Oh, and did we mention? We just turned in the final pages of our Solopreneur Business For Dummies book! It’s officially out of our hands and available for pre-order. So yes, we're celebrating… and yes, we’re shamelessly plugging.

If you want to get press without stress, this episode is your new best friend.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

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Think Instagram is just for influencers and avocado toast? Think again. In this episode of The Aspiring Solopreneur, we sit down with Sydney O'Brien, a rockstar Instagram strategist who built her business while juggling three kids under five and a military deployment (yes, really).

Sydney shares why most solopreneurs are talking past their dream clients, the mistake you're probably making with your hashtags, and how to stop letting engagement (or lack thereof) ruin your day. 

From easy tools for beginners to the secret behind getting real conversations started in the DMs, she breaks down Instagram in a way that’s actually doable and even fun.

If Instagram makes your eye twitch, this episode is your cure. Tune in and get ready to rethink your whole content game.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

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When solopreneurs flee the corporate world, “standard operating procedures” are often the first thing left behind—right next to awkward team-building exercises and passive-aggressive reply-all emails. But hold up—this is one “corporate” thing you do want to keep.

In this episode of The Aspiring Solopreneur, Carly and Joe dive into the unexpected power of SOPs. From preparing for life’s curveballs to simply freeing up brain space for more important things (like remembering where you hid your coffee), they’ll share how documenting your processes can make your solo business run smoother, and maybe even grow faster. Whether you're team "ditch the docs" or already a checklist champ, this episode will make you rethink what it means to be efficient on your own.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

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In this episode of The Aspiring Solopreneur, we sit down with Stan Ward, coach, author, and spreadsheet whisperer, who shares how it took him five years to develop a system he now teaches in just 60 days, how he turned his finances from chaos into calm, and why paying yourself twice a month might be the smartest move you haven’t made yet.

Stan’s approach blends structure with soul, systems with self-care, and yes—he’s got a daily ABCD checklist you’re going to want to steal. If burnout has been creeping in or your bank account’s been throwing tantrums, this episode is your wake-up call.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

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Think LinkedIn is just for job hunting? Think again. In this episode, Carly flips the script and interviews Joe about one of the most underrated lead gen tools for solopreneurs: LinkedIn Sales Navigator.

They pull back the curtain on exactly how they use it to fill their events, build real relationships, and grow their network—without ever sounding salesy. If you've been hesitant about spending money on a tool like this, Joe’s breakdown might just change your mind.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

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What do branding yourself, redefining freedom, and learning how to actually sell have in common? Solopreneur coach Moe Choice breaks it all down in this wildly refreshing episode. From bouncing back after burnout and bankruptcy to building 15K+ months, Moe shares the mindset shifts and practical skills that truly move the needle.

If you're tired of vague advice and ready to get real about positioning, marketing, and building a business on your terms, this one’s a must-listen.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

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Are you charging what you're actually worth, or just what you think people will pay?

In this episode, Carly and Joe finally tackle the pricing conversation solopreneurs can’t afford to avoid. From ditching the hourly mindset to channeling your inner Alex Hormozi, they explore how to set prices that reflect your value, not your self-doubt. Tune in for hard-earned lessons, pricing psychology, and why bargain-hunting clients might be costing you more than they’re worth.

Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!

Access Lifestarr Intro