In order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interviews Aarron Walter to find out. In this interview we learn how designers can gain the respect of business owners, how to measure the success of a project, Aarrons approach to UX design, and how you can use emotion to create incredible user experiences.

Aarron Walter is VP of Design Education at InVision, host of The Design Better Podcast, founder of the UX practice at MailChimp, and author of a number of publications including the book, Designing for Emotion.

• Aarron Walters website.

For show notes and episode transcription head here: https://logogeek.uk/podcast/aarron-walter/

The Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this episode Ian Paget interviews Steven to discuss the new book, which leads down a path to discover the origins of logo design.

Steven Heller is the author, co-author, and/or editor of over 100 books on design and popular culture. For 33 years of his career he was art director at the New York Times, and among many other successes, is a recipient of the AIGA Medal for Lifetime Achievement.

• The Logo Design Idea Book – Amazon UK | Amazon US

For full show notes, and an interview transcription head here: https://logogeek.uk/podcast/steven-heller/

In 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process.

In the weeks interview Ian Paget speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final solution was selected. We also dive into Ruths time at Stanford University and her fascination with playing cards too.

View the show notes, and a full transcription here: https://logogeek.uk/podcast/ruth-kedar/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character, which also come to life through effective use of animation.

In this interview we discuss how she first became a graphic designer despite not being able to attend university, what her logo design process looks like, how she animates her logo designs, how she gets clients, and how she’s able to connect meet other designers despite living in a part of the world where there are currently no design events.

Alexa is a graphic designer and illustrator based in Turkmenistan, in Central Asia.

• Logo Lounge interview with Alexa Erkaeva.

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

If you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting. In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show.

In this interview we also discuss how to prevent burnout, and how to market your business too.

Show notes for this episode can be found here: https://logogeek.uk/podcast/scaling-your-business/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How many logos should you present to clients?

Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients.

Despite this, many well established designers don’t agree, and still present options. However, after hearing of the approach Melissa Yeager took the advice board, created her own version of the process, and now presents only the one logo to clients with great success. In this podcast Ian interview Melissa to learn how she’s been able to do this, taking a deep dive into her process to discover how its worked for her.

Melissa is a brand strategist and holistic identity designer for creative small businesses, based in Pennsylvania.

• The One Concept Approach: How a Professional Designs A Logo (bySean McCabe)

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. That’s where Brand strategy comes into play.

In this episode Ian Paget interviews Sean Tambagahan, the founder and CEO of Butler Branding – a strategy led design agency to learn how he built his business, what a brand strategy session looks like, how he grew his team and more.

Show notes and a full transcription can be found here: https://logogeek.uk/podcast/sean-tambagahan/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.

After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more!

Lauren Hom is Known for her bright colour palettes and playful letterforms, and has worked with companies including Starbucks, Google, YouTube and TIME Magazine. She’s also been recognised by Communication Arts, the Art Directors Club, the Type Directors Club and the Webby Awards, and is also the author of the popular blog (and now book) Daily Dishonesty.

View the show notes for this episode, along with a full transcription here: https://logogeek.uk/podcast/lauren-hom/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Diane Gibbs to find out the answer to this question.

We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and getting to know designers in the industry.

Diane is a graphic designer, entrepreneur, business owner, consultant, and a college professor at the University of South Alabama. She’s best known for her highly acclaimed Design Recharge interview series.

Show notes for this episode, including a full transcription can be found here: https://logogeek.uk/podcast/making-the-most-of-university/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Myles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his dream design job, how HRO design was formed, how they get such incredible clients, his logo design process and so much more.

HRO Design

Myles Mendoza on Dribbble

Myles Mendoza on Behance

To view the show notes, and a full transcription go here: https://logogeek.uk/podcast/myles-mendoza/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.